FORWARD has been appointed as agency of record for cash-back provider, YourShare, following a competitive three way pitch. FORWARD will work with YourShare to increase Australian’s awareness of the fees and commissions on financial products that consumers can claim back by using YourShare. These are estimated at approximately $14.5B nationally. “PR has been a proven driver for our business and generates a massive return for us,” said YourShare Non Executive Director Paul Brady. “We were impressed by FORWARD’s strategic approach, the team’s immediate understanding of our business and their fresh ideas about where to take YourShare’s communication in 2013.” “As YourShare continues to grow we are unlocking even more money for Australians. We’re excited to be partnering with FORWARD to help drive consumer awareness,” Brady added. Independent consultancy, FORWARD, will implement consumer marketing initiatives including media and blogger relations, social media and consumer promotions for YourShare.
Fergus Kibble, Founder and Managing Director of FORWARD said: “We will help YourShare use a strong, strategic communication program to expand their reach and deliver more cash back to Australians.” Established over 12 months ago by ex-Hill + Knowlton General Manager, Fergus Kibble, FORWARD has secured a number of major brands as clients including Dairy Farmers, Berri Fruit Juice, Betty Crocker and Rentokil. Based in Sydney’s CBD, FORWARD recently hired an Account Manager, Janina Czado to join its growing team of specialist communication consultants.