Powerful Ideas that earn attention
Multi award winning PR & Communications


Using the power of communications and content, we help brands to tell engaging stories that stimulate conversations and influence consumers attitudes and behaviour.

Content Creation

Starting with your Content Sweetspot, we will create a range of dynamic content using the written word, graphic visuals and video content.

Read More

PR & Social

We will help you share your stories through earned, shared and sponsored channels including traditional media, bloggers and social media.

Read More

Influencer Marketing

By identifying and connecting with the biggest influencers in your category, we will help you to multiply your marketing efforts.

Read More

Branded Experiences

We can also help you connect with influencers, fans and consumers in the real world, creating bespoke experiences and activations.

Read More

“We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.”
Walt Disney (1901-1966)


Our Work


We are proud of the work we do. Click on images below to see case studies.

Browse All

Leading brands choose to work with FORWARD


Latest News & Views


DRY JULY FOUNDATION – THE BIGGEST DRY JULY IN HISTORY

THE BRIEF The Dry July Foundation challenges Aussies to give up alcohol for the month of July and raise funds for people affected by cancer. 2018 was the 10th anniversary of Dry July. FORWARD Agency was engaged by one of Australia’s leading cancer support charities to create a PR strategy that…

Read More

FORWARD Wins Gold SABRE at Asia Pacific Awards for Mills & Boon campaign

Winners were announced during the 2018 Asia-Pacific SABRE Awards ceremony, which was held at the Mandarin Oriental Hotel, Singapore, on September 11. FORWARD won a Gold SABRE award in the practice area of Consumer Marketing (New Product) for “Do You

Read More

4 Minutes With… Melanie Lionello

Melanie Lionello (aka Naturally Nutritious) has quickly become one of the most popular food bloggers in Australia, sharing her adventures in food and nutrition across her blog and Instagram. Her food philosophy is all about “real food recipes with a

Read More

FORWARD announces partnership with global network, Sopexa

Today we announced a new partnership with Sopexa, one of the world’s leading food marketing and communications agency networks.  This partnership will strengthen their presence in Australia and New Zealand. In a reciprocal arrangement, Sopexa will also work with us

Read More

5 Tips to Prepare for a Graduate Job Interview

Applying for your first role can be a daunting experience, especially if you’ve never been interviewed before. Employers look for a number of key skills and personality attributes to make sure they hire someone who will be the right fit

Read More

Mills & Boon – Dare Launch

In line with its first major rebrand in over a decade, Australia’s number one romance publisher, Mills & Boon, was set to seduce a new generation of romance fans with its latest line of novels, DARE. Launched internationally ahead of Valentine’s Day, the new range was the brand’s most explicit…

Read More

Novempurr – PURINA ONE

PURINA ONE is a Super Premium Cat Food brand, which aims to help cats lead happier, healthier lives. FORWARD was briefed on leveraging the PURINA ONE 21 Day Program to educate consumers about the benefits of feeding their cats PURINA ONE. FORWARD was also asked to amplify the ongoing partnership…

Read More

FORWARD Wins Best Influencer Strategy

At the annual CommsCon awards ceremony, last night, FORWARD Agency won Best Influencer Strategy for the #itsgottabeMILO – BIG MILO TIN campaign which ran from October to December 2017. The award recognised this campaign as best in class for influencer

Read More

FORWARD Agency Wins Beiersdorf PR Pitch

Beiersdorf Australia has appointed FORWARD Agency as their retained public relations and influencer agency partner in Australia and New Zealand, following a competitive pitch process. The appointment will see FORWARD work across the consumer brands in the Beiersdorf stable including

Read More

MILO – 25 Years Of Junior Cricket

MILO has been the major sponsor of Cricket Australia’s junior cricket programs for the last 25 years. To celebrate this milestone, our brief was to: Complement Cricket Australia’s junior program launch on 15 September, 2017 at Cockatoo Island; Drive awareness of MILO’s 25-year association with grassroots cricket; Obtain cut through…

Read More

5 Top Beauty Trends We’re Loving

At FORWARD, we are always listening and looking out for emerging beauty trends in Australia and overseas, what beauty bloggers and influencers are talking about, and keeping our finger on the pulse of what beauty media are writing about. Here,

Read More

#itsgottabeMILO – ‘Big MILO Tin’

MILO has fuelled Australians for generations. FORWARD was briefed to invite consumers to celebrate and share their love for MILO on social media and subsequently, create mass media and consumer conversation about honouring the home of MILO and its heritage. The challenge of the campaign was to ensure that conversation…

Read More

5 of 2017’s Best Christmas PR Campaigns

It’s that time of year again that many people love – Christmas! Whether it be colourful bright lights and shimmering decorations, magnificent home-cooked meals with friends and family, or finding the perfect tree…it’s hard not to get wrapped up in

Read More

4 Minutes With.. Fat Mum Slim

Chantelle Ellem is one of the most established ‘blogger-type people’ in the parenting and lifestyle space, having created her blog Fat Mum Slim back in 2008. Chantelle prides herself on her tight-knit community of followers and providing an inspirational space

Read More

Mills & Boon Falls in Love with FORWARD Agency

FORWARD Agency today announced its appointment as public relations and influencer agency partner for Harlequin Australia, to work on the Mills & Boon imprint following a competitive pitch. The appointment will see FORWARD help Harlequin to reposition the Mills &

Read More

4 Minutes With.. Paula Joye

From a career as a magazine editor to running her own highly successful website, The Joye, journalist and content creator, Paula Joye, is one of Australia’s most influential voices in fashion and lifestyle. We spent 4 minutes with Paula to

Read More

The Growth of Personalisation

Brand loyalty is not what it used to be, with consumers swayed by anything from lower prices, more options, gimmicks, and even the occasional boycott. As such, to combat brand fatigue and shopper infidelity, mass market personalisation has grown over

Read More

10 Australian Fitness Influencers You Need To Be Following

Today, Australians are without a doubt more conscious of their health and fitness than ever before. Nationally, we spend $8.5 billion each year on gym memberships, sports equipment and the latest fitness trends, highlighting that we’re prepared to pay premium

Read More

FORWARD Agency Lands in New Zealand

Today, we are pleased to announce we have appointed Wright Communications as our exclusive New Zealand affiliate, and first regional partner. Wright Communications was judged New Zealand PR Consultancy of the Year (Small/Medium) at the annual PRINZ awards held last

Read More

10 Family Influencers You Should Follow

We’ve reviewed both the 10 Australian Food Influencers You Should Follow and the 10 Australian Lifestyle Influencers you should follow. We’ve worked with a number of influencers over a wide range of fields over the years at FORWARD, and consider ourselves lucky to

Read More

Browse Archive

FORWARD Wins Gold SABRE at Asia Pacific Awards for Mills & Boon campaign

Winners were announced during the 2018 Asia-Pacific SABRE Awards ceremony, which was held at the Mandarin Oriental Hotel, Singapore, on September 11. FORWARD won a Gold SABRE award in the practice area of Consumer Marketing (New Product) for “Do You

Read More

4 Minutes With… Melanie Lionello

Melanie Lionello (aka Naturally Nutritious) has quickly become one of the most popular food bloggers in Australia, sharing her adventures in food and nutrition across her blog and Instagram. Her food philosophy is all about “real food recipes with a

Read More

FORWARD announces partnership with global network, Sopexa

Today we announced a new partnership with Sopexa, one of the world’s leading food marketing and communications agency networks.  This partnership will strengthen their presence in Australia and New Zealand. In a reciprocal arrangement, Sopexa will also work with us

Read More

FORWARD Wins Best Influencer Strategy

At the annual CommsCon awards ceremony, last night, FORWARD Agency won Best Influencer Strategy for the #itsgottabeMILO – BIG MILO TIN campaign which ran from October to December 2017. The award recognised this campaign as best in class for influencer

Read More

FORWARD Agency Wins Beiersdorf PR Pitch

Beiersdorf Australia has appointed FORWARD Agency as their retained public relations and influencer agency partner in Australia and New Zealand, following a competitive pitch process. The appointment will see FORWARD work across the consumer brands in the Beiersdorf stable including

Read More

5 Top Beauty Trends We’re Loving

At FORWARD, we are always listening and looking out for emerging beauty trends in Australia and overseas, what beauty bloggers and influencers are talking about, and keeping our finger on the pulse of what beauty media are writing about. Here,

Read More

5 of 2017’s Best Christmas PR Campaigns

It’s that time of year again that many people love – Christmas! Whether it be colourful bright lights and shimmering decorations, magnificent home-cooked meals with friends and family, or finding the perfect tree…it’s hard not to get wrapped up in

Read More

Mills & Boon Falls in Love with FORWARD Agency

FORWARD Agency today announced its appointment as public relations and influencer agency partner for Harlequin Australia, to work on the Mills & Boon imprint following a competitive pitch. The appointment will see FORWARD help Harlequin to reposition the Mills &

Read More

4 Minutes With.. Paula Joye

From a career as a magazine editor to running her own highly successful website, The Joye, journalist and content creator, Paula Joye, is one of Australia’s most influential voices in fashion and lifestyle. We spent 4 minutes with Paula to

Read More

10 Australian Fitness Influencers You Need To Be Following

Today, Australians are without a doubt more conscious of their health and fitness than ever before. Nationally, we spend $8.5 billion each year on gym memberships, sports equipment and the latest fitness trends, highlighting that we’re prepared to pay premium

Read More

FORWARD Agency Lands in New Zealand

Today, we are pleased to announce we have appointed Wright Communications as our exclusive New Zealand affiliate, and first regional partner. Wright Communications was judged New Zealand PR Consultancy of the Year (Small/Medium) at the annual PRINZ awards held last

Read More

10 Family Influencers You Should Follow

We’ve reviewed both the 10 Australian Food Influencers You Should Follow and the 10 Australian Lifestyle Influencers you should follow. We’ve worked with a number of influencers over a wide range of fields over the years at FORWARD, and consider ourselves lucky to

Read More

Browse Archive

5 Tips to Prepare for a Graduate Job Interview

Applying for your first role can be a daunting experience, especially if you’ve never been interviewed before. Employers look for a number of key skills and personality attributes to make sure they hire someone who will be the right fit

Read More

4 Minutes With.. Fat Mum Slim

Chantelle Ellem is one of the most established ‘blogger-type people’ in the parenting and lifestyle space, having created her blog Fat Mum Slim back in 2008. Chantelle prides herself on her tight-knit community of followers and providing an inspirational space

Read More

The Growth of Personalisation

Brand loyalty is not what it used to be, with consumers swayed by anything from lower prices, more options, gimmicks, and even the occasional boycott. As such, to combat brand fatigue and shopper infidelity, mass market personalisation has grown over

Read More

Browse Archive

DRY JULY FOUNDATION – THE BIGGEST DRY JULY IN HISTORY

THE BRIEF The Dry July Foundation challenges Aussies to give up alcohol for the month of July and raise funds for people affected by cancer. 2018 was the 10th anniversary of Dry July. FORWARD Agency was engaged by one of Australia’s leading cancer support charities to create a PR strategy that…

Read More

Mills & Boon – Dare Launch

In line with its first major rebrand in over a decade, Australia’s number one romance publisher, Mills & Boon, was set to seduce a new generation of romance fans with its latest line of novels, DARE. Launched internationally ahead of Valentine’s Day, the new range was the brand’s most explicit…

Read More

Novempurr – PURINA ONE

PURINA ONE is a Super Premium Cat Food brand, which aims to help cats lead happier, healthier lives. FORWARD was briefed on leveraging the PURINA ONE 21 Day Program to educate consumers about the benefits of feeding their cats PURINA ONE. FORWARD was also asked to amplify the ongoing partnership…

Read More

MILO – 25 Years Of Junior Cricket

MILO has been the major sponsor of Cricket Australia’s junior cricket programs for the last 25 years. To celebrate this milestone, our brief was to: Complement Cricket Australia’s junior program launch on 15 September, 2017 at Cockatoo Island; Drive awareness of MILO’s 25-year association with grassroots cricket; Obtain cut through…

Read More

#itsgottabeMILO – ‘Big MILO Tin’

MILO has fuelled Australians for generations. FORWARD was briefed to invite consumers to celebrate and share their love for MILO on social media and subsequently, create mass media and consumer conversation about honouring the home of MILO and its heritage. The challenge of the campaign was to ensure that conversation…

Read More

Browse Archive

What our clients are saying


  • "FORWARD’s creative approach convinced us to do something out of the box for the launch of Mills & Boon Dare. As a result they achieved impressive PR outcomes that exceeded our expectations and their idea caught the eye of the business, globally. In addition, they were easy to work with and always had everything under control."

    Adam Van Rooijen, Head of Digital & Marketing Communications - Harlequin Division

  • “After a competitive pitch, we assigned FORWARD Agency based on their strategic take on the brief and understanding of our brand. The team generated excellent PR results, which are a testament to their dedication in connecting with our core audience. FORWARD’s influencer approach showed us just how impactful influencer content can be. As a case study, we now hope to integrate influencer strategies across other brand campaigns.”

    Belinda Di Pietro, Yellow Pages Senior Marketing Specialist

  • "FORWARD Agency helped us to launch MAGNUM Chocolates in 2015 with an integrated PR and influence campaign that elevated the luxury cues of the brand and connected with some of the country’s most influential tastemakers. We are delighted with the results, which exceeded our expectations."

    Mark Marriot – Managing Director, Kinnerton Confectionery

  • “I love working with the team at FORWARD.  They are responsive, persistent and have consistently delivered great results for us.  In addition to media and blogger relations, they have been able to turn around high quality events at short notice and help us to always put our best foot forward.”

    Michelle Lam, Brand Manager SunRice

  • “FORWARD exceeded all KPIs and generated exceptional coverage to support the opening of the first Krispy Kreme store in WA, across all media. The PR results directly contributed to an unprecedented public response, breaking a Krispy Kreme store opening record in the process!”

    Amanda Mita, Marketing Manager, Krispy Kreme Australia

  • "Over the two years we have worked with FORWARD, the team have proven that they are able to not only get us talked about but, more importantly, achieve our business goals. That’s why they now look after our two major brands and set the benchmark for our global teams to follow."

    Kate Levy, Head of Marketing (Pacific), Rentokil Initial

  • "FORWARD is a valued member of our extended team and have formed strong relationships with both us and our other agency partners. They always strive for the best outcomes, from strategy to execution, and have set high internal benchmarks of achievement."

    Beth Roberts Senior Brand Manager, Vitasoy

  • "FORWARD are a delight to work with. They deliver strong commercial returns and are extremely effective in developing innovative ideas that cut through the clutter. FORWARD are a key strategic partner to help us deliver our short and long term goals."

    Susan Langston, Category Marketing Director, Lion Dairy & Drinks

  • "Content strategy is at the heart of everything FORWARD does. Through a deep understanding of the Australian business landscape, technology trends and our business strategy they have delivered excellent results. The team are proactive, provide incredible client service, and are also fun to work with!"

    Imogen Riley, Director of Marketing APAC, Lithium Technologies Inc

  • "FORWARD is a strong team that are able to understand the big picture, as well as manage the day to day detail. Their collaborative approach means seamless execution. They are a pleasure to work with."

    Libby Hay Previous External Relations Director, Lion Diary & Drinks

Random Facts


10000000 average campaign reach
120 cups of coffee per week
628000 weekly social reach
5 languages spoken

Tweets from FORWARD

Contact Us


Our Australian head office is centrally located in CBD Sydney. Our New Zealand affiliate office is located in CBD Auckland.

+61 (2) 9114 6700 info@forwardagency.com.au

Sydney: Suite 2.02, 249 Pitt St, Sydney, NSW, 2000, Australia
Auckland: Wright Communication, Level 2, The Annex, 41 Shortland Street, Auckland, New Zealand