Krispy Kreme & Blundstone Boots appointments announced, staff expansion
Following a competitive review, FORWARD has been appointed by two iconic brands: the Australian arm of Krispy Kreme, the world’s favourite doughnut brand and Australia’s most loved and recognised boot brand, Blundstone Boots.
FORWARD will handle PR and influencer outreach for both brands, as well as experiential events and activations for Krispy Kreme.
FORWARD will support Krispy Kreme Australia to re-launch the much-loved brand in the local market including a major experiential event later this year.
Krispy Kreme’s Marketing Manager, Amanda Mita said: “We were very impressed with FORWARD’s pitch, their strategic approach and overall creative concepts, one of which will form the core idea for our brand re-launch later this year. Watch this space!”
“We are really looking forward to helping Amanda and the team at Krispy Kreme Australia bring the joy of doughnuts to old and new fans alike,” said Fergus Kibble, Managing Director and Founder of FORWARD Consulting.
FORWARD will collaborate with Blundstone and its other major agency partner, AJF, to plan and implement earned media and influencer programs in Australia, supporting Blundstone’s largest ever brand campaign. The integrated campaign will launch later this year.
“We are thrilled to be working with such an iconic Aussie brand and look forward to sharing the Blundstone story with the nation,” said Fergus Kibble, Managing Director and Founder of FORWARD.
Blundstone’s Group Marketing Manager, Rachel Lash said: “FORWARD demonstrated a really good understanding of our brand, with down to earth thinking and a plan that we think will really resonate with our core target audience and the wider Australian public.”
Following these appointments and other recent account wins, FORWARD continues to expand its team, welcoming Caitlin Dennehy from The Monkeys. Dennehy, who previously managed PR programs and social communities at Mango, will support FORWARD’s expanding social media offer.
With the growing roster of clients, FORWARD is on the lookout for a new Account Assistant and Senior Account Manager. If you’re interested, see more details here.