Category: News


FORWARD lands in New Zealand

Today, we are pleased to announce we have appointed Wright Communications as our exclusive New Zealand affiliate, and first regional partner.

Wright Communications was judged New Zealand PR Consultancy of the Year (Small/Medium) at the annual PRINZ awards held last month in Christchurch.

With this affiliation, Wright Communications will provide us with local expertise and on the ground implementation for Trans-Tasman client projects.

“We are proud to be working with FORWARD as their New Zealand affiliate,” said Nikki Wright, Managing Director, Wright Communications. “The relationship is based on shared values and a mutual commitment to innovation in PR.”

“This arrangement will see us maintain our corporate and sustainability focus, and strengthen our consumer lifestyle offering. The relationship with FORWARD will not only enable us to support their clients in New Zealand but also adds value to our existing consumer clients through access to FORWARD’s proprietary technology, intellectual property and Trans-Tasman networks.”

“We have great passion for New Zealand and are thrilled to be expanding our offer across the ditch.” said Fergus Kibble, FORWARD Agency Founder, and Managing Director. “The relationship with Wright Communications will help us to deliver programs for our Australian clients with a presence in New Zealand, as well as attract new Kiwi clients. We are proud that FORWARD will be represented in New Zealand by Nikki Wright and Wright Communications’ consumer team.”

 

10 Family Influencers You Should Follow

We’ve reviewed both the 10 Australian Food Influencers You Should Follow and the 10 Australian Lifestyle Influencers you should follow. We’ve worked with a number of influencers over a wide range of fields over the years at FORWARD, and consider ourselves lucky to have worked with some of the best in the industry. Now, we’re bringing you 10 Australian Family influencers you should follow.  These 10 influencers all have one thing in common: they are dedicated to capturing family life as it really is, at its worst, its best, and all the other in-between moments. However, they have each carved their own, distinct niche in the family genre, setting themselves apart with creative and engaging content that inspires. The influencers featured below are  just a small number of our favourite Australian family and parenting influencers. If you would like to know more, or how your brand can benefit from working with influencers like these, please get in touch.

 

  1. Big Family Little income

@big.family.little.income: 4817

Facebook: 38.9K Likes

Website: http://www.bigfamilylittleincome.com

Bruce Devereaux, the face behind Big Family Little Income, is one of our favourite family bloggers and is one of the most notable blogs in Australia when it comes to covering all things parenting. It is also worth noting that he is the only male in the bunch – something that doesn’t go unnoticed amongst his legion of fans, who love to hear the insights of a a stay at home father to seven children. Bruce uses his blog as a way of sharing his tips on how to run a big, happy family on a small budget. Whether it’s providing a guide to making homemade Playdough or whipping up the World’s Simplest Green Chicken Curry with Rice, BFLI has all bases covered.

Bruce’s down to earth writing style and uniquely Australian sense of humour make him one of our top influencers to follow.

Big Family Little Income has previously worked with a range of brands, and FORWARD were collaborate with Bruce to create easy weeknight meals for Aussie favourite SunRice- see Bruce’s awesome creation below!

 

  1. Fat Mum Slim

@fatmumslim: 99.5K

Facebook: 91.5K Likes

Website: http://fatmumslim.com.au

Chantelle originally started Fat Mum Slim as a private weight loss blog however over time it has evolved into an engaging lifestyle and parenting blog with daily inspiration, recipe ideas and stories that will make you laugh and sometimes cry. Chantelle is also the founder of A Photo a Day, a photography challenge and creative outlet for her followers.

Chantelle’s humour, genuine attitude and honesty have helped her amass a highly engaged following, and she engages her followers on a number of different topics, from parenting to wellness.

Fat Mum Slim has collaborated with FORWARD to create engaging and compelling for a number of successful campaigns with brands including SunRice and True Local.

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  1. My Poppet

@mypoppetblogs: 6239

Facebook: 16.9K

Website: http://mypoppet.com.au

If you’re into original DIY projects, kids craft and all other things creative, look no further than My Poppet.

Cintia is the creative flare behind My Poppet, a blog dedicated to inspirational craft tutorials that turn ordinary objects into totally extraordinary creations. She includes creative tasks and projects perfect suited to all skill levels so kids can easily get involved. Cintia’s creative projects and ideas are frequently inspired by her 6-year-old daughter and the blog incorporates a range of disciplines including crochet, needle felting, paper craft, quilting, digital media, photography and sewing. My Poppet Living is another section of her blog which includes top travel destinations, best new recipes, as well as explore style, health, wellness and family friend activities.

Thanks to her mix of engaging content across a multitude of genres, Cintia continues to grow her following. My Poppet projects and creations have landed on Huffington Post, Elle Interiors, Frankie and Homespun whilst also collaborated with Officeworks and Spotlight. My Poppet Living has also teamed up with FORWARD and SunRice to produce delicious midweek meals.

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  1. Oh So Busy Mum

@ohsobusymum: 6206

Facebook: 24K Likes

Website: https://www.ohsobusymum.com.au

 

Oh So Busy Mum was started by Cheree, with the sole purpose of sharing the things that make her a busy mum i.e. travel, recipes and family. She has four daughters that keep her well and truly on her feet and she loves exploring new places and food with them. As well as managing the Oh So Busy Mum blog, wonder-mum Cheree also runs the Lunch Box Ideas Australia and Decorating Mummas Facebook pages.

FORWARD and Oh So Busy Mum have recently collaborated to work on a MILO campaign.

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  1. Be a Fun Mum

@beafunmum: 6588

Facebook: 226.6K Likes

Website: http://beafunmum.com

Kelly started up Be a Fun Mum, when she realized she wasn’t actually a fun mum at all, and wanted to make a change. Her blog and focus are all about connection, designing your own family life and finding your own individual way to have fun with your kids. Kelly’s blog includes a wide range of activities and ideas that she believes will bring joy to family life, including dinner recipes, crafts, activities for kids, gardening, camping and travel.

Kelly also started the Love the Moment Challenge as a means for mothers to capture, notice, celebrate and enjoy moments as they arise. Through this, she provides mothers with an outlet to weave connection into their lives.

Be a Fun Mum has worked with brands like Nespresso, Disney, Voltaren, Omo, HP and Fountain.

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  1. Bargain Mums

 Instagram: 1037

Facebook: 36K Likes

Website: www.bargainmums.com.au

When it comes to money saving ideas, Bargain Mums is the ultimate destination.

Jasmine Boothey, the thrifty mum behind this blog, takes the work out of saving for Australian families by helping them find bargains in all aspects of their shopping. The Bargain Mums blog is fast becoming a popular online resource for budget-savvy families in Australia looking for invaluable money saving tips, easy and affordable meals and strategies for living a more minimal lifestyle.

Jasmine is passionate about helping Australian families save money without compromising on the quality of the products they purchase.  This small detail is what sets Bargain Mums apart from other budgeting blogs, and has helped the Bargain Mums blog cultivate a devoted following in a short space of time.

Bargain Mums has partnered with brands including Officeworks and Super Amart.

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  1. The Organised Housewife

@theorganisedhousewife: 39.6K

Facebook: 493.6K Likes

Website: http://theorganisedhousewife.com.au

 

Katrina, wife and mother of three, is The Organised Housewife. This blog is wholly dedicated to sharing daily tips and ideas to keep the home and family organised. Her goal is to help parents enjoy time with their children…whilst also maintaining a clean, tidy and organized home.

In addition to running the blog, Kat has created her own Organised Housewife stationary range, including printable charts, checklists and planners that aim to help her followers live stress-free and create effective routines within their households.

The Organised Housewife is a blog that explores many different lifestyle genres, from interior design to lifestyle ‘hacks’, and with over half a million followers, it’s clear that this mix of engaging content appeals to a wide audience.

The Organised Housewife has collaborated with brands including Sard Wonder, Olay, MasterFoods, Nissan, BIG W, Coles and Praise.

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  1. Stay at Home Mum

@stayathomemum: 24.2K

Facebook:  505K Likes

Website: https://www.stayathomemum.com.au

Stay at Home Mum was founded by Jody Allen in 2011 after she was made redundant, leaving her with a baby and husband to feed, another on the way and only $50 per week to spend on groceries. Jody decided to start sharing her journey with other stay at home parents, including her frugal money saving ideas as well as tips and hints on cooking, cleaning and parenting.

Jody’s message to her followers is that you definitely don’t need to spend exorbitant amounts of money to have a happy, healthy and fun family life. This message has clearly resonated with her audience, which now consists of over 500,000 highly engaged followers.

Stay at Home Mum has worked with many brands including Etsy, Glad, MILO, Penguin and Vicks.

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  1. Mum’s Pantry

Instagram: 5846

Facebook: 348.8K

Website: http://mumspantry.com.au

Mum’s Pantry, run by Belinda Jennings, is our favourite pick for a family blog with a focus on making meal times for the family, easy, quick, delicious and stress-free. Belinda’s blog is all about using common ingredients found in your pantry and fridge to create really easy recipes that the family will love.

Belinda’s worked for over twenty years in Sales & Marketing and is passionate about empowering women to make the best choices they can to raise their families. She is supported by her energetic two boys and husband.

In the short time, it has been around, Mum’s Pantry has collaborated with an extensive list of brands including Aldi, Woolworths, Jenny Craig, OMO, The Heart Foundation, Steggles, Disney and Barbie.

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  1. The Imperfect Mum 

@theimperfectmum: 6174 

Facebook: 67.8K Likes

Website: https://www.theimperfectmum.com.au

 

Motherhood and parenting are far from a smooth and easy ride and this is exactly what The Imperfect Mum aims to celebrate, which is why we are in love!

Kristy Valley is the founder of The Imperfect Mum, a blog created to help women come together, talk and relate to the imperfectness of motherhood. She started the blog after she had two children and developed Post-Natal Depression, with a desire to break down the unattainable image of the ‘perfect’ mother and celebrate the fact that, well, none of us are all that perfect.

The Imperfect Mum touches on incredibly important topics including relationships & marriage, loss & grief, mental health and parenthood guilt. There is also a wide range of tips and advice on parenting toddlers, children and teenagers.

Kristy has previously collaborated with The Insurance Council, Dream World, Paradise Resort and I Want That Course.

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SunRice collaborates with Bondi Harvest to launch new Rain Fed Rice

PR & Influencer led campaign showcases creative collaboration

SunRice this week launched a new product range, Rain Fed Rice, with a PR and Influencer led collaboration in partnership with Bondi Harvest’s dynamic duo Guy Turland and Mark Alston. The campaign also features Nick Holloway, an award-winning chef behind Nu Nu in Palm Cove, Queensland.

Created by FORWARD Agency, the campaign features a content series, co-created with Bondi Harvest and shot on location in Tropical North Queensland where the new variety of rice is grown. SunRice handed the creative reigns over to Mark Alston to ensure that the content retained Bondi Harvest’s authentic and engaging tone whilst naturally integrating the product story alongside bespoke recipes by Guy Turland and Nick Holloway.

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10 Australian Lifestyle Influencers You Should Follow

Last month we reviewed 10 Australian Food Influencers You Should Follow. Now we are taking a look at some of Australia’s most influential lifestyle influencers. This talented bunch runs the gamut from beauty, sport, and fashion to food and travel. What links them all is a love of life, spontaneity, great attitude, an eye for beautiful visual content creation, and of course armies of followers that hang off their every word and post. This is just a small sample of great Australian influencers worth checking out. If you would like to know more, or how your brand can benefit from working with influencers like these, please get in touch.

 

1. Lisa Hamilton

@seewantshop: 283K

Facebook: 23K

See Want Shop – Website

After traveling to London, Lisa discovered a whole new way to inspire people by sharing her high street shopping trips, and living a life of luxury and style. Something that started as a creative outlet has evolved into a part-time job, in addition to her work in physiotherapy and passion for health.

The reason we love her is because her passions do extend beyond fashion, like health and travel – being what we like to call a “360 influencer”!

She has worked with different brands including Magnum (a FORWARD client) , Kate Spade, The Iconic, Nike, Pure Organic Bars, Yves Saint Laurent, amongst others.

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 2. Rachel Finch 

@rachael_finch: 158K

Facebook: 125K

Rachel Finch – Website 

7 Channel TV Presenter and MYER ambassador, Rachel Finch has inspired audiences all around the world with her beauty and aspirations.

She has made her mark on the world stage when she represented Australia at Miss Universe in the Bahamas in 2009. Since then, the natural beauty has proven her versatility across a great variety of platforms and projects.

This Australian influencer knows how to authentically engage with her audience on number of different topics and brands that play within lifestyle, food, fitness, beauty, travel and fashion categories – such as New Balance, Speedo, Target, Virgin Australia, Blackmores, to name a few.  We worked with Rachel with our client Vitasoy.

Besides her various projects and brand work, she also contribute regularly to different charities – so you know she’s a safe bet when it comes to ambassadorships as well. Watch this space!

 rachel finch

 3. Sam Frost 

@fro01: 421K

Facebook: 44K

After winning Australia’s heart in the popular TV program The Bachelorette in 2015, Sam Frost has proven to be a strong and motivational woman.

Sam is all about empowering men and women to be their best self, sharing her passion for health and well being in every aspect of life. She shares a lot of her personal life with her fans, from where she’s holidaying and eating, to how she’s getting ready for her next big event and keeping herself healthy.

Her contributions with brands like Alpha Keri (a FORWARD Client) and Sumo Salad. Sam also works with media titles like Cosmopolitan, NW magazine and Channel Ten.

She now hosts a radio show next to Rove from 6 to 9 am every weekday in 2DAY hit104.1, and can engage well with every-day Australians.

 sam frost 

4. Nikki phillips 

@nikkikphillips: 73.8K

Nikki Phillips – Website

Nikki is known as a dynamic influencer as she has appealed to a wide range of media titles – making appearances on TV shows such as Channel 10’s Can of Worms, New Zealand’s Next Top Model, The Morning Show, Today Show, Pyramid, 12 ways to Christmas along with filming many fashion and fitness pieces for Austero and Foxtel.

She has also been the face of brands such REEBONZ, Cotton On Body, Cleo Magazines Swim Week, Jockey, Emma and Roe; and worked with multiple brands like Magnum Chocolate, The Iconic, Polo in the city, Jeanswest, Gillette and RM Williams.

With over 700,000 views, her blog is a must read – especially if you’re interested for #inspo when it comes to leading a healthy and glamorous lifestyle!

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5. Pia Muehlenbeck

@piamuehlenbeck: 1.2M

Pia Muehlenbeck – Website

Pia left her law career to follow her dreams, and now is a highly influential model and blogger who epitomises a healthy lifestyle.

She has graced a number of magazine covers and has been featured in publications such as PopSugar, Style Magazine, Lita Magazine, Maxim, Sports Illustrated, CLEO, The Collective Renegade, FHM, and M!

Her blog “Finding the Finer” is definitely worth looking at, as she puts a lot of her heart and soul into what she shares with her fans. She’s known to have incredible fan engagement, not just likes but comments and starting conversations. Her brand work includes L’Oreal, Garnier, Numestyle, Adore, and she also owns sportswear line, SLINKII Athletic.

piamuehlenbeck

6. Talisa Sutton 

@talisa_sutton: 87.3K

Badlands – Website

Based in Sydney, Talisa Sutton is the founder of fashion & lifestyle blog, Badlands.

Started in 2010, Badlands is a website where Talisa shares her love of design, interiors, fashion and travel including personal style and collaborations such as L’Oreal, Gucci, Ferragamo and David Jones.

Her work across different media titles has been instrumental to her social media success, as we seen her work with brands becoming more frequent. Again for Talisa its about engagement – she knows her audience looks to her for advice on where and what to buy, so will frequently respond to questions her followers post.

 

 7. Yan Yan Chan 

@yanyanchan: 97.4K

yan yan chan – Website

Yan Yan Chan, who might seem just an average student, has captivated the attention of thousands through her blog and social media.

Her creative posts has gotten David Jones, Adidas, Club Med, Air France, Elleryland, Oroton to work with her.

Yan Yan has now also added content curator for Topshop Australia to her resume, so we’re excited to see what she does next with her social media pull.

yanyanchan

8. Kate Peck 

@katepeckme: 18.7K

If you’re looking to follow someone fun and possibly a little bit different to what you’re probably used to, @katepeckme is definitely influencer for you! That’s why we love her – because she is so fun and so real, and being relatable is really important when it comes to social influencer.

Since taking on the role as video jockey for MTV in Australia in 2012, Kate has been wowing audiences with her fun loving spirit and engaging interviews.

With an impressive list of ambassadorial roles to her name like Myer and brands like BMW Australia and Benefit, this influencer has proven to be genuine and outstanding.

Plus, she is a big supporter when it comes to crowdfunding for humanitarian causes, this is definitely one to watch!

katepeckme

9. Ksenija Lukich

@ksenijalukich: 25.1K

Ksenija Lukich is the new face of newly established E! Australia and co-host of the The Hype. She isn’t all looks an glamour, boasting a Post Grad degree in Journalism student from UTS.

This well-known presenter has hosted some of Australia’s biggest events including the Guess Spring Summer 2015 Launch alongside Gigi Hadid, and the Kendall+Kylie Collection for FOREVER NEW. It’s apparent from her social channels, she’s very much into fitness, friends and good food!

Before starting with E! Ksenija worked as an international model in New York, Paris, Tokyo, and New Zealand, for varied clients including L’Oreal Paris, Guess, Nautica, Goldwell, David Jones and MYER.

 ksenijalukich

10. Carissa Walford 

@carissawalford: 42.6K

Carissa Walford – Website

Carissa Walford is an up and coming Australian television presenter, focusing mostly on music, fashion, film and pop culture.

As the female face of Foxtel’s Channel for a staggering 5 years, Carissa progressed to hosting her own TV show #VTRENDING.

Carissa brings a wealth of experience, reporting internationally on the latest news to interviewing some of the biggest names in the business, including artists like Iggy Azaelia, Pharrell Williams, Channing Tatum, Ed Sheeran, One Direction, Matt Damon, Cara Delevigne, Kim Kardashian, and Drew Barrymore.

Her engagement through her blog and social platform has gained a powerful and influential voice that has brands lining up.

carissa walford

4 minutes with: Nathan Richman – Projekta

Projekta is a production agency creating inspirational and innovative content that captures audiences. FORWARD has recently worked with Projekta on the Fruit Juice Australia campaign.

How have you seen video content change over the past 8 years?

Wow! That’s a big question. 

We have been lucky enough to see video have a interesting and rapid journey in the last eight years… and for our production company, it’s bloody exciting! With new technologies comes new channels. With new channels comes new formats. With new formats comes new ways for audiences to be engaged. A narrative thread can now flow through various devices and demands a different interaction at each touchpoint. Video has become broad, niche, snack-sized, series-binged, branded, user generated, awful and premium – all at the same time. Video is everywhere.

What work are you proudest of?  And what campaigns do you admire most? 

It’s funny, we are so good at admiring industry peers work, and not acknowledging own. It has actually been fun racking my brain and filtering through our work to answer this question. If I had to pick 3 though, it would be

Any of our Tourism NT (ok, I’m cheating a bit) – We worked with Tourism NT for about four years, and it was an honour to do some pretty incredible campaigns with them. Mix It Up took celebrities to the “Top End” and gave viewers a pathway to experience the NT for themselves. Seven Wonders entered Uluru into a worldwide competition. The one that we’re most proud of is the 3D cinema ad… one of the first in Australia.

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Trafalgar Tours, Italy and France – This was one of those dream gigs. Travelling to Italy and France with Australian TV icon, Kerri-Anne Kennerley, just didn’t feel like work. Sure it was long hours, and we had had to get a lot done… and we did get a lot done… but anytime it felt like it was a hard slog, you’d just have to stop and remind yourself of where you were.

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The Bunker – After working on shows,  watching shows and helping others make shows, we thought we better make our own show!  The Bunker was born out of our determination to produce our own content and our philosophy of delivering to all channels. The Bunker is essentially a “golf show for non golfers”, enticing people to the golfing lifestyle without the commitment of a club membership. Content was delivered to TV, online and App. 

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And what campaigns do I admire the most? Well I’m a sucker for comedy and the absurd, so all the Old Spice concepts tend to make me laugh. Terry Crews Drum machine!!

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Defence Force Recruiting – Anytime Anywhere campaign is still one of my favourites. It plays to the spirit of adventure, utilising video game effects to appeal to those who love the hyper real. The gamification of the online content means that it becomes a competitive treasure hunt. It’s a very clever way to make the user engage and seek out information.

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What are the keys to successful video content  for brands?

Before a camera, pen or microphone is even picked up in anger, a brand needs to be very clear on what they are trying to communicate, who they are trying to communicate to and where they will find that audience. There is a lot of video clutter in the content space at the moment, so a brand’s voice needs to be pinpoint targeted. They also have to trust their audience and have confidence in how the message will be received. Over branding can make an audience switch off immediately.

What is next? What are your predictions for 2016?

I wish I had the definitive answer!! There seems to be new fronts opening up everyday. Socially led campaigns will keep growing, there will be more interactive immersive video, and there will be more opportunity for the audience to purchase goods and services without leaving the video viewing environment. All of this is great for brands as it means higher levels of engagement, and the ability to shift product immediately.

Thermos® appoints FORWARD Agency following pitch

FORWARD Agency today announced its appointment as public relations and influence agency partner for Thermos Pty Ltd, following a competitive pitch.

The appointment will see FORWARD help Thermos® build the profile of all their products including Genuine Thermos Brand, Hydration bottles, FUNtainer™ and Foogo® vacuum insulated beverage bottles and containers. FORWARD will help educate Australians about the superior technology of Thermos®, that keeps hot things hot and cold things cold longer than other containers, especially private label imitations.

Graham Stone, Thermos® Managing Director said: “So many Australians know our name, but we have a job to do to make sure that people know the difference between genuine Thermos® products and imitations. FORWARD presented us with an innovative plan that will combine PR, content and influencer marketing to help us achieve that goal.”

Fergus Kibble, FORWARD Agency Founder and Managing Director said: “We are delighted that Thermos® has chosen FORWARD to help strengthen their brand position in Australia, and we are looking forward to working together on some exciting projects and product innovations in 2016.”

TrueLocal appoints FORWARD Agency to manage PR & Influence

FORWARD Agency today announced its appointment as public relations and influence agency partner for TrueLocal, following a competitive pitch.

The appointment will see FORWARD help TrueLocal build its brand profile and educate Australian small business and consumers about the benefits of using Australia’s largest online local directory.

Ruth Trewhella, TrueLocal Group Manager, said: “The FORWARD team impressed us with their strategic understanding of our category and innovative ideas to help us build relevant and engaging content. We were looking for a partner with solid traditional and digital public relations expertise as well as experience in working with influencers.”

Fergus Kibble, FORWARD Agency Founder and Managing Director said: “We are looking forward to working with TrueLocal and the extended Sensis team to help educate and inspire both businesses and consumers on how they can get more out of TrueLocal. The directories landscape is constantly changing, especially given the rise and rise of mobile apps, so we are pleased to be working with one of the lead innovators.”

Truelocal APP

 

 

Kinnerton appoints FORWARD for the launch of MAGNUM Chocolates

FORWARD Agency today announced its appointment as Consumer PR and Influence agency partner for MAGNUM Chocolates, licensed by the world’s largest manufacturer of character confectionery, Kinnerton Confectionery.

The appointment will see FORWARD supporting the launch of Unilever’s MAGNUM ice cream brand into chocolate, in Australia later this year. This coincides with a global launch spanning Germany, France, Portugal, Spain and New Zealand, along with the UK where MAGNUM Chocolates are expected to appear on shelf in select high street stores, including Selfridges and WHSmith, from mid-September, and Tesco from February 2016.

Mark Marriott, Managing Director at Kinnerton said: “FORWARD’s out of the box, creative thinking and omni-channel approach made them a perfect agency partner for us. The team demonstrated clear strategic insights across earned, shared and paid channels, and we really aligned with their approach to PR and influencer marketing.”

Fergus Kibble, FORWARD founder said: “We are really looking forward to launching MAGNUM Chocolates, and helping Kinnerton drive consumer trial and advocacy. There is a lot of “brand love” for MAGNUM ice cream here in Australia, and we want to help MAGNUM Chocolates continue that heritage.”

Magnum Chocolate Block RELEASE copy

FORWARD named Australian Boutique PR Agency of the Year 2015

Thursday 19th March 2015 – FORWARD Agency took home two awards at last nights prestigious CommsCon Awards, including Boutique PR Agency of the Year.

The public relations industry’s night of nights was held at Doltone House Hyde Park, hosted by SBS newscaster and comical genius Lee Lin Chin.

In addition to winning Boutique PR Agency of the Year, the team was also awarded for its work on the launch of Krispy Kreme in Perth, which gained unprecedented nation-wide coverage.

Fergus Kibble, FORWARD’s Founder & Managing Director said, “We are over the moon to have been recognised by our peers at the CommsCon Awards. We really love what we do and we’re passionate about both our work and our client’s brands. At FORWARD we are always looking for ways to push the envelope of what is possible in communications and influence.”

“Having just turned three last month, we are absolutely delighted to receive these two awards, which top off a truly great year for us.”

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Mentholatum Appoints FORWARD

FORWARD today announced its appointment as Australian Consumer PR and Influence agency partner for global specialised health and beauty products organisation, Mentholatum. The appointment was made after three PR agencies pitched for the account.

FORWARD will work with the Mentholatum marketing team to plan and implement consumer media, blogger and influencer programs and personal care brands including integrated programs on its brands Alpha Keri and Natural Instinct.

Fiona Scrymgeour, National Marketing Manager Mentholatum said “FORWARD demonstrated clear strategic and creative thinking and some very smart ways to get our product stories to market across earned, shared and paid PR channels.”

Fergus Kibble founder of FORWARD said, “Mentholatum has some innovative new product stories to tell and has the ability to clearly differentiate its products from other mass market brands. We are looking forward to helping them drive consumer and influencer advocacy to help Australian consumers make a better choice in the personal care products they buy.”

For all media enquiries about FORWARD or Mentholatum, please contact Emma Koubayssi at emma@fowardagency.com.au