News


FORWARD Wins Best Influencer Strategy

At the annual CommsCon awards ceremony, last night, FORWARD Agency won Best Influencer Strategy for the #itsgottabeMILO – BIG MILO TIN campaign which ran from October to December 2017.

The award recognised this campaign as best in class for influencer marketing strategy.

The #itsgottabeMILO campaign was all about getting Aussies talking and sharing their favourite MILO moments.  To kick-start the campaign, FORWARD identified six iconic Australian influencers and 25 citizen influencers to share their genuine MILO moments and invite their followers on their respective social media platforms to share theirs. These included: Bondi Lifeguards, Lleyton & Bec Hewitt and Em Rusciano.

For more information about the awards click here

For a case study on this campaign click here

FORWARD Agency Wins Beiersdorf PR Pitch

Beiersdorf Australia has appointed FORWARD Agency as their retained public relations and influencer agency partner in Australia and New Zealand, following a competitive pitch process.

The appointment will see FORWARD work across the consumer brands in the Beiersdorf stable including NIVEA, NIVEA MEN and ELASTOPLAST.

Julia Braun, General Manager Marketing at Beiersdorf Australia said: “Following a review of PR agencies and a competitive pitch we are delighted to announce our partnership with FORWARD Agency. Throughout the entire process FORWARD demonstrated a deep understanding and passion for our brands. Fergus and his team have some great ideas for how we can drive better communications outcomes across our business using the power of PR.”

Fergus Kibble, FORWARD Agency Founder and Managing Director said: “We really admire Beiersdorf as a company and are absolutely thrilled to be working with their world leading brands. We are looking forward to collaborating on some exciting projects including innovation in influencer engagement and brand story telling.”