FORWARD Agency today announced its appointment as Consumer PR and Influence agency partner for MAGNUM Chocolates, licensed by the world’s largest manufacturer of character confectionery, Kinnerton Confectionery.
The appointment will see FORWARD supporting the launch of Unilever’s MAGNUM ice cream brand into chocolate, in Australia later this year. This coincides with a global launch spanning Germany, France, Portugal, Spain and New Zealand, along with the UK where MAGNUM Chocolates are expected to appear on shelf in select high street stores, including Selfridges and WHSmith, from mid-September, and Tesco from February 2016.
Mark Marriott, Managing Director at Kinnerton said: “FORWARD’s out of the box, creative thinking and omni-channel approach made them a perfect agency partner for us. The team demonstrated clear strategic insights across earned, shared and paid channels, and we really aligned with their approach to PR and influencer marketing.”
Fergus Kibble, FORWARD founder said: “We are really looking forward to launching MAGNUM Chocolates, and helping Kinnerton drive consumer trial and advocacy. There is a lot of “brand love” for MAGNUM ice cream here in Australia, and we want to help MAGNUM Chocolates continue that heritage.”