Beiersdorf Australia has appointed FORWARD Agency as their retained public relations and influencer agency partner in Australia and New Zealand, following a competitive pitch process.
The appointment will see FORWARD work across the consumer brands in the Beiersdorf stable including NIVEA, NIVEA MEN and ELASTOPLAST.
Julia Braun, General Manager Marketing at Beiersdorf Australia said: “Following a review of PR agencies and a competitive pitch we are delighted to announce our partnership with FORWARD Agency. Throughout the entire process FORWARD demonstrated a deep understanding and passion for our brands. Fergus and his team have some great ideas for how we can drive better communications outcomes across our business using the power of PR.”
Fergus Kibble, FORWARD Agency Founder and Managing Director said: “We really admire Beiersdorf as a company and are absolutely thrilled to be working with their world leading brands. We are looking forward to collaborating on some exciting projects including innovation in influencer engagement and brand story telling.”