Category: Announcements


FORWARD Wins Gold SABRE at Asia Pacific Awards for Mills & Boon campaign

Winners were announced during the 2018 Asia-Pacific SABRE Awards ceremony, which was held at the Mandarin Oriental Hotel, Singapore, on September 11.

FORWARD won a Gold SABRE award in the practice area of Consumer Marketing (New Product) for “Do You Dare?”, the launch campaign for the new Mills & Boon imprint Dare. Our Founder & Managing Director, Fergus Kibble, was there to collect the gong!

This award recognises excellence in consumer marketing, with the winning award chosen from the entire Asia Pacific region, including Australia/New Zealand, Greater China, India, Japan, Korea, and South-East Asia.

SABRE stands for Superior Achievement in Branding, Reputation & Engagement. The SABRE Awards run by the Holmes Report are one of the world’s leading public relations awards.  The awards are peer reviewed by public relations professionals across the region. 

For the full list of winners click here

About the Campaign:

Taking on the challenge to relaunch the Mills & Boon brand and introduce a new sizzling series, we took an unconventional approach to launching a book brand- we created a game.

The game stimulated a conversation and enabled us to drive the story further, providing media with the opportunity to discuss what it was about reading and writing romance fiction that women in Australia absolutely loved.

Launched in the lead up to Valentine’s Day, the fun and revealing game brought the content from the Dare series to life, with fifty tantalising questions designed to stimulate an intimate conversation, helping players reveal their innermost thoughts and fantasies on romance and sex.

To provide a first-hand experience of the card game and Dare series, FORWARD seeded the game, along with the new book series, to key media and influencers, as well as making the game available to download for free from the Mills & Boon Australia website.

To ensure the campaign reached not only metropolitan areas but also key Australian regional areas, FORWARD developed a number of targeted stories by analysing Mills & Boon reader data. This allowed us to talk to a large percentage of the regional population and directly to the heartland of romance novel consumers.

The campaign achieved wide reaching media traction, including:

350+ pieces of coverage appearing in key target media across tv, radio, print, online and social media, with a reach of more than 116 million.

Coverage highlights included Pedestrian TV, Channel 10 – Studio 10, Sunday Telegraph, news.com.au, Whimn, 2Day FM – breakfast, Hit Network, Mamamia and Daily Mail Australia. We started a national conversation on sex and fantasies, including Em Rusciano – 2Day FM breakfast host – creating a new segment on air asking questions from the game which challenged taboos around the topic of sex.

Sales performance showed Dare was the best performing series launch in a decade for the publisher, exceeding all expectations.

For a full case study on this campaign please click here

FORWARD Wins Best Influencer Strategy

At the annual CommsCon awards ceremony, last night, FORWARD Agency won Best Influencer Strategy for the #itsgottabeMILO – BIG MILO TIN campaign which ran from October to December 2017.

The award recognised this campaign as best in class for influencer marketing strategy.

The #itsgottabeMILO campaign was all about getting Aussies talking and sharing their favourite MILO moments.  To kick-start the campaign, FORWARD identified six iconic Australian influencers and 25 citizen influencers to share their genuine MILO moments and invite their followers on their respective social media platforms to share theirs. These included: Bondi Lifeguards, Lleyton & Bec Hewitt and Em Rusciano.

For more information about the awards click here

For a case study on this campaign click here

FORWARD Agency Wins Beiersdorf PR Pitch

Beiersdorf Australia has appointed FORWARD Agency as their retained public relations and influencer agency partner in Australia and New Zealand, following a competitive pitch process.

The appointment will see FORWARD work across the consumer brands in the Beiersdorf stable including NIVEA, NIVEA MEN and ELASTOPLAST.

Julia Braun, General Manager Marketing at Beiersdorf Australia said: “Following a review of PR agencies and a competitive pitch we are delighted to announce our partnership with FORWARD Agency. Throughout the entire process FORWARD demonstrated a deep understanding and passion for our brands. Fergus and his team have some great ideas for how we can drive better communications outcomes across our business using the power of PR.”

Fergus Kibble, FORWARD Agency Founder and Managing Director said: “We really admire Beiersdorf as a company and are absolutely thrilled to be working with their world leading brands. We are looking forward to collaborating on some exciting projects including innovation in influencer engagement and brand story telling.”

Bolle Italia – Italian Sparkling Wine Festival To Arrive In Sydney

A world of Italian Sparkling wine and food to pop open in in October

On Sunday 9th October and Monday 10th October in Sydney, Australians can pop their corks with the arrival of Bolle Italia: the first two-day wine tasting event of its kind, entirely dedicated to world-class Italian sparkling wines from Friuli to Sicily, Piedmont to Sardinia.

During the two-day sparkling wine celebration held in Rushcutters Bay at the newly refurbished event space and Italian establishment, Bar Machiavelli – an assembly of Italian winemakers and importers will showcase over 100 quality wines that perfectly reflect each Italian regions distinct terrain, delivering a unique aroma and array of flavours in every drop.

At Bolle Italia’s public wine tasting event, sparkling wine enthusiasts will taste over 100 world-class sparkling wines, and feast on a specially designed bar menu bursting with authentic Italian flavours. Tickets will also be available for master classes with top sommeliers, where Australians can learn everything there is to know about sparkling Italian wine, region by region.

Celebrating quality Italian sparkling wine, food and music in an incomparable setting, the festival will conclude with Bolle Italia Degustazione – an exclusive six-course, 140-person dinner, part of 2016’s Good Food Month lineup. Inspired by the contrast of Italian viniculture, eleven of the best sparkling Italian wines will be complemented by a regional Italian degustation menu, exclusively designed for Bolle Italia by Bar Machiavelli’s owner and chef, Paola Toppi.

The creative duo behind Bolle Italia – Italian sparkling wine importers, Heath Felton and Marco Zaccariotto – conceived and produced the two-day celebration dedicated to Italian sparkling wine, as demand is growing fast, but feedback from clients revealed Australians aren’t aware of what they could be looking for, beyond Prosecco.

Bolle Italia founder and owner of Global Grapevine – one of Australia’s leading fine wine importers – Heath Felton said, “In recent years the number of Australians drinking sparkling wine has increased, with the demand continuing to rise. However, over the past few decades, their exposure to Italian-style sparkling wine has been limited, and the produce was of poorer quality. This is not the case now, and the Bolle Italia wine festival will give Australians the rare opportunity to taste quality Italian sparkling wines coming into the market, and learn how to recognise the difference,” said Felton.

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Event information:

Sunday 9th October – Bolle Italia Italian Sparkling Wine Tasting from 10:30 am – 5:30 pm

  • Finish off the weekend in style with an unlimited wine tasting showcase at Bolle Italia $33pp, featuring over 100 quality Italian sparkling wines from all regions of Italy
  • A special bar menu from Bar Machiavelli’s Paola Toppi, featuring ingredients chosen to complement the Italian sparkling wines perfectly
  • Integral to Italy, authentic live music will be played and performed

Sunday 9th October – Bolle Italia Italian Sparkling Wine Master Classes from 11am

Master classes will teach wine enthusiasts about different Italian grape varieties at $27.50pp

Hosted by two of Sydney’s most respected Sommeliers and Wine Importers, a selection of regional master classes will run as follows:

11:00-11:45 – Prosecco: Veneto & Friuli Uncovered

12:15-13:00 – Spumante from the Heart of the Mediterranean: Sicily, Sardinia & Campania

13:30-14:15 – Franciacorta: Classic grapes, Italian Terroir

14:45-15:30 – La Dolce Vita: Moscato & all the Sweet Stuff

16:15-17:00 – Lambrusco: And you thought you knew what it was? Emilia-Romagna at its best

Monday 10th October – Bolle Italia Degustazione Dinner 7:30 pm – 11:30 pm

  • Bar Machiavelli will play host to an exclusive six-course Bolle Italia Degustazione dinner for 140 people at $145pp
  • Curated by Bar Machiavelli’s owner and chef, Paola Toppi the menu will include items such as white truffle and osso buco risotto, and deboned quail stuffed with foie gras, porcini mushroom & capsicum, and the feast will complement world-class wines from key regions, including Sicily, Veneto, Sardegna & Campania, Lombardia & Trentino, Emilia-Romagna, Piedmont & Friuli
  • Italian opera singers and musicians will play live music and create authentic atmosphere on the evening

Tickets:

Tickets to the Bolle Italia Italian sparkling wine tasting event are available at www.bolleitalia.com.au, $33pp.

Tickets to the Bolle Italia Degustazione dinner are available at www.bolleitalia.com.au, $145pp.