Lithium Inc. appoints FORWARD as PR & influence partner

Lithium Technologies, the world leader in social customer experience, has appointed FORWARD as its Australian PR and Influence agency partner, following a competitive review.

FORWARD will work with Lithium’s marketing team to plan and implement an influencer communications program for Lithium in Australia. FORWARD will focus on raising Lithium’s profile and showcasing the ways in which Australian companies are using the Lithium community platform to create more engaging online experiences for their customers.

“FORWARD demonstrated deep insight and understanding of our vision and platform. They presented a sound strategic plan that will help us to expand our presence in Australia,” said Imogen Riley, Marketing Director at Lithium Asia Pacific.

“I am really looking forward to working with Fergus and his team. Both Lithium and FORWARD have a start-up mentality, so there is a real synergy and alignment between us.”

Fergus Kibble, Managing Director and Founder of FORWARD said:

“We are really looking forward with working Lithium, to help raise their profile and to educate Australian business on the opportunities that social brings to their customer experience.”