FORWARD secures two new major clients and expands team

Dare Iced Coffee, Initial Hygiene and Abbey Sands join FORWARD

Continuing its growth trajectory in the first half of 2013, FORWARD today announced two new major client brand appointments, Dare Iced Coffee and Initial Hygiene.

Lion has appointed FORWARD to work on Dare Iced Coffee.  FORWARD will work collaboratively with Lion’s other agency partners to plan and implement earned media programs to support the core brand as well as innovation over the next twelve months. FORWARD also works with Lion on a number of other brands including Dairy Farmers, PURA, and King Island Dairy.

Initial Hygiene has enlisted FORWARD to manage its consumer, trade and business media to support the transition of the well-known Pink Hygiene brand as it becomes Initial Hygiene in Australia. A major media relations program is planned including an exposé on some of Australia’s worst hygiene habits.   FORWARD will also develop a new company wide internal communications program for the Rentokil Initial Group.

“We are excited to be working with both of these major brands on these challenging projects and we welcome them to FORWARD,” said Fergus Kibble, Managing Director and Founder of FORWARD.

“As we continue to win new business we also continue to expand our team, and are looking for high calibre people to join us. We recently welcomed Account Assistant Abbey Sands and this week we have commenced looking for an experienced Senior Account Manager to join the team.”