FORWARD Agency today announced its appointment as public relations and influence agency partner for Thermos Pty Ltd, following a competitive pitch.
The appointment will see FORWARD help Thermos® build the profile of all their products including Genuine Thermos Brand, Hydration bottles, FUNtainer™ and Foogo® vacuum insulated beverage bottles and containers. FORWARD will help educate Australians about the superior technology of Thermos®, that keeps hot things hot and cold things cold longer than other containers, especially private label imitations.
Graham Stone, Thermos® Managing Director said: “So many Australians know our name, but we have a job to do to make sure that people know the difference between genuine Thermos® products and imitations. FORWARD presented us with an innovative plan that will combine PR, content and influencer marketing to help us achieve that goal.”
Fergus Kibble, FORWARD Agency Founder and Managing Director said: “We are delighted that Thermos® has chosen FORWARD to help strengthen their brand position in Australia, and we are looking forward to working together on some exciting projects and product innovations in 2016.”