At FORWARD, we are always listening and looking out for emerging beauty trends in Australia and overseas, what beauty bloggers and influencers are talking about, and keeping our finger on the pulse of what beauty media are writing about. Here, we’ve pulled together a list of 5 top beauty trends that we’re loving right now.
1. Changing application of beauty products
The way we view beauty is without a doubt changing at a rapid pace, and applications of different skincare and beauty products are at the forefront of this change. Over the past year we have seen beauty products like blackhead banishing balms, detoxifying seaweed bath bombs and charcoal facial wipes enter the beauty space, highlighting the innovative new paths that are being created.
One form of skincare application that has rapidly grown and transformed in the past year has been masks. One example that we’re loving are slice masks, from Korean beauty brand Kocostar. These are sheet masks cut into round disks and made to look like slices of cucumber, strawberry, kiwi, tulip, rose, and more fruits and flowers. Unlike traditional sheet masks, disks can be used as spot treatments for the face — or anywhere on the body. Each slice mask is designed to target a specific skin concern. The same goes with cream-based masks, which allows the user to target certain areas of the face, or all over, to deeply cleanse, hydrate and moisturise.
2. Clean ingredients
Despite there being constant technological advancements in the beauty category, many brands have discovered the importance of going back to basics, by utilising ingredients that are naturally found in our skin and that are inspired by nature e.g. superfood ingredients. Just as consumers have become more conscious about what they eat and the impact it has on their body, they have also become more interested in exactly what is in their skincare and beauty products. In addition to this, consumers also want to also be inspired and pampered by their skincare products.
The skin is the body’s largest organ, and what we put on it each day directly affects its health and vitality. Ingredients that replenish the skin like hyaluronic acid and Q10 also naturally occurr in the body, and when applied topically, can help fortify and revive the skin’s surface, supplying long-lasting infusions of hydration.
Ingredients that are inspired by nature like argan oil, almond oil, honey, pearl extracts, and charcoal are also very popular ingredients in skincare at the moment, as they all work to gently and deeply nourish skin.
3. Anti-pollution skincare
Skincare in Australia is and will continue to be influenced by the advanced skincare routines and products of Japan, and in particular, South Korea. K-Beauty is based on a holistic approach focusing on innovation, gentle ingredients and nourishing the skin, without the need for makeup. One aspect of K-beauty that we feel resonates in Australia currently is anti-pollution and reversing, or limiting, the damage it can cause to skin.
It’s no secret that pollution can cause premature ageing, inflammation, hyperpigmentation and acne, among other skin issues. Various products have launched into the market that specifically aim to protect the skin from free radicals. They contain anti-oxidants that work to neutralise radical damage caused by environmental aggressors, such as pollution and UV exposure. Korean skincare brands, Cellnco and Laneige, have created skincare ranges that are specifically formulated to protect the skin from pollution and free radicals. They’ve created products including an All Day Anti-Pollution Defensor and Anti-Pollution Refreshing Milk Sleeping Mask.
4. Simplified beauty and makeup regime – ‘skin care as makeup’
While a simplified beauty regime might be a trend which has been a long time coming, this is something which we think will come even more into to the mainstream in 2018. Today, women are opting for minimal and simple makeup application, focusing more on a natural ‘glowy’ look and moving away from caked on, heavy makeup. Many makeup brands have been catering for this shift in the beauty industry, with more lightweight BB creams that easily blend into the skin, instead of covering up imperfections. The Premium Beauty Balm by Dr Jart+ is one of our favourites at the moment as it neutralises skin tone but also has sunscreen in it! Win win!
Lightening up on makeup also means doubling down on skin care, which we are completely in support of. Instead of caking on the foundation, this year it should be all about layering serums and moisturizers for a naturally dewy look. If this rings a bell, that’s because we’re following in the steps of K-Beauty, with their mantra of beauty from the inside. Prepare for social media feeds to soon be filled with photos of #nomakeupselfies. One product to help nail the transition to ‘skincare as makeup’ is the Elizavecca Milky Piggy Hyaluronic Acid 100% Serum.
5. Low cost, low effort and high-quality products
Today’s busy skincare users ask for three things when it comes to beauty products. Products that will deliver; products that don’t cost the world; and most importantly, products that are quick and easy to use. In a world when we’re all short on time, want the most out of our skincare, and we’re currently really appreciating the products which reflect these needs. Today, we are seeing everything from express 1-minute facial masks, to tinted sunscreens, and primers that double as moisturisers, in order to give the consumer bang for their hard-earned buck.
We’re also big fans of new skincare products with multi-benefits, and that are time-saving, leaving users with a natural look and more time to spend living their lives. Light Source Illuminating 3 in 1 Primer from Laurac Cosmetics is one good example, it can be used alone as a face primer under makeup, or mixed in with a foundation or moisturiser, or even applied on top of makeup to brighten and highlight.
What else does 2018 have in store for beauty trends? We can only wait and see – and try them out!