Influencer marketing along with content marketing, is one of the most important and effective strategies for today’s communications and public relations professional. After all, public relations is about communicating and managing your publics….and working with highly connected influencers is probably the fastest and most powerful way to do this.
At FORWARD, we consider influence as the ability of someone to change opinion and drive action. We look at online and offline factors to determine how influential a person is, including metrics such as reach, relevance, authority, expertise, likability, SEO ranking, attitude as well as other factors specific to your brand or campaign.
We will help you identify the army of influencers that are available to you, and most importantly, help you manage the communications, connections and interactions with these people.
We work with both paid influencers (ambassadors) and unpaid influencers (advocates) and can tailor programs to your specific marketing requirements.
By identifying and connecting with the most relevant influencers in your category, we will help you to multiply your marketing efforts and drive higher ROI for your marketing dollar.
For more information about influencer marketing, download our eBook, The 10 Commandments of Influence.