Mills & Boon Falls in Love with FORWARD Agency

FORWARD Agency today announced its appointment as public relations and influencer agency partner for Harlequin Australia, to work on the Mills & Boon imprint following a competitive pitch.

The appointment will see FORWARD help Harlequin to reposition the Mills & Boon brand, and attract a whole new generation of Australian readers with the launch of a new range in early 2018.

Adam Van Rooijen, Head of Digital & Marketing Communications for Harlequin said: “Following a creative pitch, we were sure FORWARD is the agency to help us to communicate the transformation of the Mills & Boon brand positioning in Australia.  Fergus and his team had a clear understanding of where we are taking the brand, and a creative vision that we think will bring that positioning to life in a creative and engaging way.  We are looking forward to working with FORWARD!”

Fergus Kibble, FORWARD Agency Founder and Managing Director said: “We are delighted that Harlequin has chosen FORWARD to help drive consumer engagement and conversation about the Mills & Boon brand in Australia. We are particularly excited to be working together with Adam and his team on an innovative project that will launch in early 2018. Love is in the air!”