At the annual CommsCon awards ceremony, last night, FORWARD Agency won Best Influencer Strategy for the #itsgottabeMILO – BIG MILO TIN campaign which ran from October to December 2017.
The award recognised this campaign as best in class for influencer marketing strategy.
The #itsgottabeMILO campaign was all about getting Aussies talking and sharing their favourite MILO moments. To kick-start the campaign, FORWARD identified six iconic Australian influencers and 25 citizen influencers to share their genuine MILO moments and invite their followers on their respective social media platforms to share theirs. These included: Bondi Lifeguards, Lleyton & Bec Hewitt and Em Rusciano.
For more information about the awards click here
For a case study on this campaign click here