Category: News


Vitasoy appoints FORWARD as PR partner

FORWARD has been appointed as the PR and communication agency partner for leading plant milk brand Vitasoy, following a competitive pitch.

FORWARD will commence work with Vitasoy immediately to increase Australia and New Zealand’s awareness of the Vitasoy brand plant milks.

“Our communication focus for 2014 is to help educate consumers about the relative benefits of different plant milks, and cut through the confusion that currently exists,” said Vitasoy Marketing Manager Jane Whittles.

“We were impressed by FORWARD’s strategic approach, the team’s strong understanding of our category and brand, as well as the originality of their ideas about how to communicate the Vitasoy message.”

Vitasoy has engaged FORWARD to manage its media and blogger relations and stakeholder engagement strategy across Australia and New Zealand.

As part of this, FORWARD will implement widespread communication initiatives to engage with consumers, health care professionals, industry partners and key opinion leaders.

“We are thrilled about working with the Vitasoy team to help build the presence of this leading soymilk brand,” said Fergus Kibble, Managing Director and Founder of FORWARD.

“As we continue to expand our client base, we also continue to expand our team. We have recently commenced looking for an additional Account Manager and Account Executive to join our growing team of communications professionals,” he concluded.

FORWARD named Australia’s Fastest Growing Independent PR Agency

FORWARD has been named Australia’s Fastest Growing Independent PR Agency as part of the 2013 Annual Top Specialist PR Agencies Report from leading PR industry newsletter, The PR Report.

The acknowledgment follows a year of client wins and team expansion at FORWARD Consulting.

“We are really pleased to be named Australia’s Fastest Growing Independent PR Agency,” said Fergus Kibble, Founder and Managing Director of FORWARD.

“We have had a fantastic year and we really appreciate all the support of our wonderful clients. I also want to acknowledge and thank our growing team of consultants; none of this would have been possible without their expertise and skill.”

The past year saw Dare Iced Coffee, Initial Hygiene, Heart Active, Oats Express and Blundstone Boots appoint FORWARD. FORWARD also welcomed Account Manager Janina Czado and Account Assistant Abbey Sands to the team.

The Annual Top Specialist PR Agencies Report is compiled to recognise Australia’s biggest specialist and fastest growing agencies. The Top 5 Fastest Growing PR agencies category, which was topped by FORWARD, was decided based on percentage growth in revenue year-on-year.

FORWARD secures two new major clients and expands team

Dare Iced Coffee, Initial Hygiene and Abbey Sands join FORWARD

Continuing its growth trajectory in the first half of 2013, FORWARD today announced two new major client brand appointments, Dare Iced Coffee and Initial Hygiene.

Lion has appointed FORWARD to work on Dare Iced Coffee.  FORWARD will work collaboratively with Lion’s other agency partners to plan and implement earned media programs to support the core brand as well as innovation over the next twelve months. FORWARD also works with Lion on a number of other brands including Dairy Farmers, PURA, and King Island Dairy.

Initial Hygiene has enlisted FORWARD to manage its consumer, trade and business media to support the transition of the well-known Pink Hygiene brand as it becomes Initial Hygiene in Australia. A major media relations program is planned including an exposé on some of Australia’s worst hygiene habits.   FORWARD will also develop a new company wide internal communications program for the Rentokil Initial Group.

“We are excited to be working with both of these major brands on these challenging projects and we welcome them to FORWARD,” said Fergus Kibble, Managing Director and Founder of FORWARD.

“As we continue to win new business we also continue to expand our team, and are looking for high calibre people to join us. We recently welcomed Account Assistant Abbey Sands and this week we have commenced looking for an experienced Senior Account Manager to join the team.”

YourShare appoints FORWARD as PR & Communication Agency Partner

FORWARD has been appointed as agency of record for cash-back provider, YourShare, following a competitive three way pitch. FORWARD will work with YourShare to increase Australian’s awareness of the fees and commissions on financial products that consumers can claim back by using YourShare.  These are estimated at approximately $14.5B nationally. “PR has been a proven driver for our business and generates a massive return for us,” said YourShare Non Executive Director Paul Brady. “We were impressed by FORWARD’s strategic approach, the team’s immediate understanding of our business and their fresh ideas about where to take YourShare’s communication in 2013.” “As YourShare continues to grow we are unlocking even more money for Australians. We’re excited to be partnering with FORWARD to help drive consumer awareness,” Brady added. Independent consultancy, FORWARD, will implement consumer marketing initiatives including media and blogger relations, social media and consumer promotions for YourShare.

Fergus Kibble, Founder and Managing Director of FORWARD said:  “We will help YourShare use a strong, strategic communication program to expand their reach and deliver more cash back to Australians.” Established over 12 months ago by ex-Hill + Knowlton General Manager, Fergus Kibble, FORWARD has secured a number of major brands as clients including Dairy Farmers, Berri Fruit Juice, Betty Crocker and Rentokil. Based in Sydney’s CBD, FORWARD recently hired an Account Manager, Janina Czado to join its growing team of specialist communication consultants.