Category: News

Thermos® appoints FORWARD Agency following pitch

FORWARD Agency today announced its appointment as public relations and influence agency partner for Thermos Pty Ltd, following a competitive pitch.

The appointment will see FORWARD help Thermos® build the profile of all their products including Genuine Thermos Brand, Hydration bottles, FUNtainer™ and Foogo® vacuum insulated beverage bottles and containers. FORWARD will help educate Australians about the superior technology of Thermos®, that keeps hot things hot and cold things cold longer than other containers, especially private label imitations.

Graham Stone, Thermos® Managing Director said: “So many Australians know our name, but we have a job to do to make sure that people know the difference between genuine Thermos® products and imitations. FORWARD presented us with an innovative plan that will combine PR, content and influencer marketing to help us achieve that goal.”

Fergus Kibble, FORWARD Agency Founder and Managing Director said: “We are delighted that Thermos® has chosen FORWARD to help strengthen their brand position in Australia, and we are looking forward to working together on some exciting projects and product innovations in 2016.”

TrueLocal appoints FORWARD Agency to manage PR & Influence

FORWARD Agency today announced its appointment as public relations and influence agency partner for TrueLocal, following a competitive pitch.

The appointment will see FORWARD help TrueLocal build its brand profile and educate Australian small business and consumers about the benefits of using Australia’s largest online local directory.

Ruth Trewhella, TrueLocal Group Manager, said: “The FORWARD team impressed us with their strategic understanding of our category and innovative ideas to help us build relevant and engaging content. We were looking for a partner with solid traditional and digital public relations expertise as well as experience in working with influencers.”

Fergus Kibble, FORWARD Agency Founder and Managing Director said: “We are looking forward to working with TrueLocal and the extended Sensis team to help educate and inspire both businesses and consumers on how they can get more out of TrueLocal. The directories landscape is constantly changing, especially given the rise and rise of mobile apps, so we are pleased to be working with one of the lead innovators.”

Truelocal APP



Kinnerton appoints FORWARD for the launch of MAGNUM Chocolates

FORWARD Agency today announced its appointment as Consumer PR and Influence agency partner for MAGNUM Chocolates, licensed by the world’s largest manufacturer of character confectionery, Kinnerton Confectionery.

The appointment will see FORWARD supporting the launch of Unilever’s MAGNUM ice cream brand into chocolate, in Australia later this year. This coincides with a global launch spanning Germany, France, Portugal, Spain and New Zealand, along with the UK where MAGNUM Chocolates are expected to appear on shelf in select high street stores, including Selfridges and WHSmith, from mid-September, and Tesco from February 2016.

Mark Marriott, Managing Director at Kinnerton said: “FORWARD’s out of the box, creative thinking and omni-channel approach made them a perfect agency partner for us. The team demonstrated clear strategic insights across earned, shared and paid channels, and we really aligned with their approach to PR and influencer marketing.”

Fergus Kibble, FORWARD founder said: “We are really looking forward to launching MAGNUM Chocolates, and helping Kinnerton drive consumer trial and advocacy. There is a lot of “brand love” for MAGNUM ice cream here in Australia, and we want to help MAGNUM Chocolates continue that heritage.”

Magnum Chocolate Block RELEASE copy

FORWARD named Australian Boutique PR Agency of the Year 2015

Thursday 19th March 2015 – FORWARD Agency took home two awards at last nights prestigious CommsCon Awards, including Boutique PR Agency of the Year.

The public relations industry’s night of nights was held at Doltone House Hyde Park, hosted by SBS newscaster and comical genius Lee Lin Chin.

In addition to winning Boutique PR Agency of the Year, the team was also awarded for its work on the launch of Krispy Kreme in Perth, which gained unprecedented nation-wide coverage.

Fergus Kibble, FORWARD’s Founder & Managing Director said, “We are over the moon to have been recognised by our peers at the CommsCon Awards. We really love what we do and we’re passionate about both our work and our client’s brands. At FORWARD we are always looking for ways to push the envelope of what is possible in communications and influence.”

“Having just turned three last month, we are absolutely delighted to receive these two awards, which top off a truly great year for us.”


Mentholatum Appoints FORWARD

FORWARD today announced its appointment as Australian Consumer PR and Influence agency partner for global specialised health and beauty products organisation, Mentholatum. The appointment was made after three PR agencies pitched for the account.

FORWARD will work with the Mentholatum marketing team to plan and implement consumer media, blogger and influencer programs and personal care brands including integrated programs on its brands Alpha Keri and Natural Instinct.

Fiona Scrymgeour, National Marketing Manager Mentholatum said “FORWARD demonstrated clear strategic and creative thinking and some very smart ways to get our product stories to market across earned, shared and paid PR channels.”

Fergus Kibble founder of FORWARD said, “Mentholatum has some innovative new product stories to tell and has the ability to clearly differentiate its products from other mass market brands. We are looking forward to helping them drive consumer and influencer advocacy to help Australian consumers make a better choice in the personal care products they buy.”

For all media enquiries about FORWARD or Mentholatum, please contact Emma Koubayssi at

We’re taking a big step FORWARD

FORWARD Consulting today unveiled a rebrand and new name. The agency is now called FORWARD.

“Since our launch three years ago our mission has been to create impactful branded content and communications for our clients,” said Fergus Kibble, Founder and Managing Director of FORWARD.

“The landscape of communications and influence is constantly evolving and to stay at the forefront we need to always look forward to ensure our approaches and thinking stay relevant. It seemed like a natural evolution for us to change our name to FORWARD, as it fits our mission and philosophy perfectly.”

Coinciding with the name change, Kibble also announced that following a competitive pitch in December 2014, major food marketer Cerebos has appointed FORWARD to handle PR and influence marketing for its brands. With a Gravox campaign being the first key project. FORWARD will work alongside Gravox creative agency, 303Lowe and media agency, Match.

“We were very impressed with the strong strategic and creative approach from the team at FORWARD and their fresh way of thinking,” said Duncan Knight, Marketing Manager Cerebos.

“They clearly understood the direction we are taking the brand and added some strong ideas future campaigns. We are looking forward to working with them.”

In relation to the agency’s 2015 direction and Cerebos appointment Kibble said;

“We will continue to push the envelope to help brands find ways to connect with influencers and engage with consumers. In a multi-channel world, we believe focus, consistency and creativity are the keys to success. We are thrilled to have been appointed by Cerebos and look forward to working with them in 2015 and beyond.”

For all media enquiries about FORWARD or Cerebos, please contact Janina Czado at

FK Pic for Media Release

SunRice Appoints FORWARD as Consumer PR & Influence Partner

FORWARD today announced its appointment as Consumer PR & Influence agency partner for leading Australian food company SunRice.

FORWARD will work collaboratively with SunRice’s marketing team to plan and implement consumer media, blogger and influencer programs across SunRice’s range of products, including everyday rice, health & wellbeing range, and gourmet rice. FORWARD will focus on educating and inspiring Australians about ways to include rice in their meal repertoires

Nathan Low, Head of Marketing and Innovation SunRice said, “FORWARD has a great track record in building brands and demonstrated a deep understanding of the food and nutrition space.  Fergus and his team have come up with some innovative ways for us to connect with the media, key influencers and of course, our consumers.”

Fergus Kibble founder of FORWARD said, “SunRice is driving real category innovation, with some terrific new product launches, and more in the pipeline. We are excited to be working together to help Australians find out more about how to cook with rice and use it creatively in new and interesting ways.”

SunRice’s Corporate Affairs account will continue to be managed by leading rural and regional PR specialist agency, Sauce Communications. Sauce will also continue to partner the SunRice Marketing team in the execution of projects in regional Australia.

To lead the SunRice account, FORWARD recently appointed Emma Koubayssi as Senior Account Manager. Koubayssi is a seasoned communications professional with over a decade of experience gained at leading Australian consultancies; Ogilvy PR and Bang PR, and at Diffusion PR and Kindred Agency in the UK.

Koubayssi said, “It’s an incredible time to be joining the agency as FORWARD continues to grow. The team is awesome, and I was impressed with their experience in influencer and content marketing. Being part of a boutique agency that values big strategic thinking is a win for me, and I’m looking forward to working with some of Australia’s most recognised brands.”

GREY GOOSE Brings Taste by Appointment To Australia

Premium vodka brand, GREY GOOSE will bring its global influencer engagement program, Taste by Appointment, to Sydney this week, following a highly successful series of events in Melbourne earlier this month.

The integrated campaign comprises experiential, PR, social and digital. Taste by Appointment was first launched in London in 2011.  Led locally by Prue Andrews, Senior Brand Manager at Bacardi Lion, the activity is designed to differentiate GREY GOOSE within the luxury vodka segment.

“Taste by Appointment brings to life the unique product intrinsics of GREY GOOSE and provides an exceptional platform for amplification via PR and social media,” explained Prue.

The immersive, sensory tasting experience was based on an exquisite cocktail dining journey, exploring sweet, sour, bitter, salty andumami flavours; helping guests to unlock their personal taste and identify bespoke cocktails constructed to suit their palates.

Six events across the two cities were hosted by luxury vodka expert and global brand ambassador Joe McCanta at Saint Crispin, Melbourne and QT Sydney, with a guest list of industry leaders and influencers from food/drink, media and creative industries.

Taste by Appointment Melbourne, which took place on 11th and 12th September, has already generated significant interest amongst media and bloggers, with many of the 70+ guests praising GREY GOOSE for the subtle and elegant manner in which it’s brand and product messages were delivered.

“This is a great example of how influencer marketing can be used by a brand to drive engagement with consumers through peer-to-peer conversation and earned media,” said Fergus Kibble, Managing Director of FORWARD, the consultancy partnered with GREY GOOSE to implement the activity.

Taste by Appointment Sydney will take place on 17th, 18th and 19th September.

FORWARD on a winning streak and growth trajectory

Krispy Kreme & Blundstone Boots appointments announced, staff expansion

Following a competitive review, FORWARD has been appointed by two iconic brands: the Australian arm of Krispy Kreme, the world’s favourite doughnut brand and Australia’s most loved and recognised boot brand, Blundstone Boots.

FORWARD will handle PR and influencer outreach for both brands, as well as experiential events and activations for Krispy Kreme.

Krispy Kreme

FORWARD will support Krispy Kreme Australia to re-launch the much-loved brand in the local market including a major experiential event later this year.

Krispy Kreme’s Marketing Manager, Amanda Mita said: “We were very impressed with FORWARD’s pitch, their strategic approach and overall creative concepts, one of which will form the core idea for our brand re-launch later this year. Watch this space!”

“We are really looking forward to helping Amanda and the team at Krispy Kreme Australia bring the joy of doughnuts to old and new fans alike,” said Fergus Kibble, Managing Director and Founder of FORWARD Consulting.


FORWARD will collaborate with Blundstone and its other major agency partner, AJF, to plan and implement earned media and influencer programs in Australia, supporting Blundstone’s largest ever brand campaign. The integrated campaign will launch later this year.

“We are thrilled to be working with such an iconic Aussie brand and look forward to sharing the Blundstone story with the nation,” said Fergus Kibble, Managing Director and Founder of FORWARD.

Blundstone’s Group Marketing Manager, Rachel Lash said: “FORWARD demonstrated a really good understanding of our brand, with down to earth thinking and a plan that we think will really resonate with our core target audience and the wider Australian public.”

Following these appointments and other recent account wins, FORWARD continues to expand its team, welcoming Caitlin Dennehy from The Monkeys. Dennehy, who previously managed PR programs and social communities at Mango, will support FORWARD’s expanding social media offer.

With the growing roster of clients, FORWARD is on the lookout for a new Account Assistant and Senior Account Manager. If you’re interested, see more details here.

Lithium Inc. appoints FORWARD as PR & influence partner

Lithium Technologies, the world leader in social customer experience, has appointed FORWARD as its Australian PR and Influence agency partner, following a competitive review.

FORWARD will work with Lithium’s marketing team to plan and implement an influencer communications program for Lithium in Australia. FORWARD will focus on raising Lithium’s profile and showcasing the ways in which Australian companies are using the Lithium community platform to create more engaging online experiences for their customers.

“FORWARD demonstrated deep insight and understanding of our vision and platform. They presented a sound strategic plan that will help us to expand our presence in Australia,” said Imogen Riley, Marketing Director at Lithium Asia Pacific.

“I am really looking forward to working with Fergus and his team. Both Lithium and FORWARD have a start-up mentality, so there is a real synergy and alignment between us.”

Fergus Kibble, Managing Director and Founder of FORWARD said:

“We are really looking forward with working Lithium, to help raise their profile and to educate Australian business on the opportunities that social brings to their customer experience.”