Category: News

SunRice Collaborates With Bondi Harvest to Launch New Rain Fed Rice

PR & Influencer led campaign showcases creative collaboration

SunRice this week launched a new product range, Rain Fed Rice, with a PR and Influencer led collaboration in partnership with Bondi Harvest’s dynamic duo Guy Turland and Mark Alston. The campaign also features Nick Holloway, an award-winning chef behind Nu Nu in Palm Cove, Queensland.

Created by FORWARD Agency, the campaign features a content series, co-created with Bondi Harvest and shot on location in Tropical North Queensland where the new variety of rice is grown. SunRice handed the creative reigns over to Mark Alston to ensure that the content retained Bondi Harvest’s authentic and engaging tone whilst naturally integrating the product story alongside bespoke recipes by Guy Turland and Nick Holloway.

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10 Australian Lifestyle Influencers You Should Follow

Last month we reviewed 10 Australian Food Influencers You Should Follow. Now we are taking a look at some of Australia’s most influential lifestyle influencers. This talented bunch runs the gamut from beauty, sport, and fashion to food and travel. What links them all is a love of life, spontaneity, great attitude, an eye for beautiful visual content creation, and of course armies of followers that hang off their every word and post. This is just a small sample of great Australian influencers worth checking out. If you would like to know more, or how your brand can benefit from working with influencers like these, please get in touch.


1. Lisa Hamilton

@seewantshop: 283K

Facebook: 23K

See Want Shop – Website

After traveling to London, Lisa discovered a whole new way to inspire people by sharing her high street shopping trips, and living a life of luxury and style. Something that started as a creative outlet has evolved into a part-time job, in addition to her work in physiotherapy and passion for health.

The reason we love her is because her passions do extend beyond fashion, like health and travel – being what we like to call a “360 influencer”!

She has worked with different brands including Magnum (a FORWARD client) , Kate Spade, The Iconic, Nike, Pure Organic Bars, Yves Saint Laurent, amongst others.


 2. Rachel Finch 

@rachael_finch: 158K

Facebook: 125K

Rachel Finch – Website 

7 Channel TV Presenter and MYER ambassador, Rachel Finch has inspired audiences all around the world with her beauty and aspirations.

She has made her mark on the world stage when she represented Australia at Miss Universe in the Bahamas in 2009. Since then, the natural beauty has proven her versatility across a great variety of platforms and projects.

This Australian influencer knows how to authentically engage with her audience on number of different topics and brands that play within lifestyle, food, fitness, beauty, travel and fashion categories – such as New Balance, Speedo, Target, Virgin Australia, Blackmores, to name a few.  We worked with Rachel with our client Vitasoy.

Besides her various projects and brand work, she also contribute regularly to different charities – so you know she’s a safe bet when it comes to ambassadorships as well. Watch this space!

 rachel finch

 3. Sam Frost 

@fro01: 421K

Facebook: 44K

After winning Australia’s heart in the popular TV program The Bachelorette in 2015, Sam Frost has proven to be a strong and motivational woman.

Sam is all about empowering men and women to be their best self, sharing her passion for health and well being in every aspect of life. She shares a lot of her personal life with her fans, from where she’s holidaying and eating, to how she’s getting ready for her next big event and keeping herself healthy.

Her contributions with brands like Alpha Keri (a FORWARD Client) and Sumo Salad. Sam also works with media titles like Cosmopolitan, NW magazine and Channel Ten.

She now hosts a radio show next to Rove from 6 to 9 am every weekday in 2DAY hit104.1, and can engage well with every-day Australians.

 sam frost 

4. Nikki phillips 

@nikkikphillips: 73.8K

Nikki Phillips – Website

Nikki is known as a dynamic influencer as she has appealed to a wide range of media titles – making appearances on TV shows such as Channel 10’s Can of Worms, New Zealand’s Next Top Model, The Morning Show, Today Show, Pyramid, 12 ways to Christmas along with filming many fashion and fitness pieces for Austero and Foxtel.

She has also been the face of brands such REEBONZ, Cotton On Body, Cleo Magazines Swim Week, Jockey, Emma and Roe; and worked with multiple brands like Magnum Chocolate, The Iconic, Polo in the city, Jeanswest, Gillette and RM Williams.

With over 700,000 views, her blog is a must read – especially if you’re interested for #inspo when it comes to leading a healthy and glamorous lifestyle!


5. Pia Muehlenbeck

@piamuehlenbeck: 1.2M

Pia Muehlenbeck – Website

Pia left her law career to follow her dreams, and now is a highly influential model and blogger who epitomises a healthy lifestyle.

She has graced a number of magazine covers and has been featured in publications such as PopSugar, Style Magazine, Lita Magazine, Maxim, Sports Illustrated, CLEO, The Collective Renegade, FHM, and M!

Her blog “Finding the Finer” is definitely worth looking at, as she puts a lot of her heart and soul into what she shares with her fans. She’s known to have incredible fan engagement, not just likes but comments and starting conversations. Her brand work includes L’Oreal, Garnier, Numestyle, Adore, and she also owns sportswear line, SLINKII Athletic.


6. Talisa Sutton 

@talisa_sutton: 87.3K

Badlands – Website

Based in Sydney, Talisa Sutton is the founder of fashion & lifestyle blog, Badlands.

Started in 2010, Badlands is a website where Talisa shares her love of design, interiors, fashion and travel including personal style and collaborations such as L’Oreal, Gucci, Ferragamo and David Jones.

Her work across different media titles has been instrumental to her social media success, as we seen her work with brands becoming more frequent. Again for Talisa its about engagement – she knows her audience looks to her for advice on where and what to buy, so will frequently respond to questions her followers post.


 7. Yan Yan Chan 

@yanyanchan: 97.4K

yan yan chan – Website

Yan Yan Chan, who might seem just an average student, has captivated the attention of thousands through her blog and social media.

Her creative posts has gotten David Jones, Adidas, Club Med, Air France, Elleryland, Oroton to work with her.

Yan Yan has now also added content curator for Topshop Australia to her resume, so we’re excited to see what she does next with her social media pull.


8. Kate Peck 

@katepeckme: 18.7K

If you’re looking to follow someone fun and possibly a little bit different to what you’re probably used to, @katepeckme is definitely influencer for you! That’s why we love her – because she is so fun and so real, and being relatable is really important when it comes to social influencer.

Since taking on the role as video jockey for MTV in Australia in 2012, Kate has been wowing audiences with her fun loving spirit and engaging interviews.

With an impressive list of ambassadorial roles to her name like Myer and brands like BMW Australia and Benefit, this influencer has proven to be genuine and outstanding.

Plus, she is a big supporter when it comes to crowdfunding for humanitarian causes, this is definitely one to watch!


9. Ksenija Lukich

@ksenijalukich: 25.1K

Ksenija Lukich is the new face of newly established E! Australia and co-host of the The Hype. She isn’t all looks an glamour, boasting a Post Grad degree in Journalism student from UTS.

This well-known presenter has hosted some of Australia’s biggest events including the Guess Spring Summer 2015 Launch alongside Gigi Hadid, and the Kendall+Kylie Collection for FOREVER NEW. It’s apparent from her social channels, she’s very much into fitness, friends and good food!

Before starting with E! Ksenija worked as an international model in New York, Paris, Tokyo, and New Zealand, for varied clients including L’Oreal Paris, Guess, Nautica, Goldwell, David Jones and MYER.


10. Carissa Walford 

@carissawalford: 42.6K

Carissa Walford – Website

Carissa Walford is an up and coming Australian television presenter, focusing mostly on music, fashion, film and pop culture.

As the female face of Foxtel’s Channel for a staggering 5 years, Carissa progressed to hosting her own TV show #VTRENDING.

Carissa brings a wealth of experience, reporting internationally on the latest news to interviewing some of the biggest names in the business, including artists like Iggy Azaelia, Pharrell Williams, Channing Tatum, Ed Sheeran, One Direction, Matt Damon, Cara Delevigne, Kim Kardashian, and Drew Barrymore.

Her engagement through her blog and social platform has gained a powerful and influential voice that has brands lining up.

carissa walford

4 minutes with: Nathan Richman – Projekta

Projekta is a production agency creating inspirational and innovative content that captures audiences. FORWARD has recently worked with Projekta on the Fruit Juice Australia campaign.

How have you seen video content change over the past 8 years?

Wow! That’s a big question. 

We have been lucky enough to see video have a interesting and rapid journey in the last eight years… and for our production company, it’s bloody exciting! With new technologies comes new channels. With new channels comes new formats. With new formats comes new ways for audiences to be engaged. A narrative thread can now flow through various devices and demands a different interaction at each touchpoint. Video has become broad, niche, snack-sized, series-binged, branded, user generated, awful and premium – all at the same time. Video is everywhere.

What work are you proudest of?  And what campaigns do you admire most? 

It’s funny, we are so good at admiring industry peers work, and not acknowledging own. It has actually been fun racking my brain and filtering through our work to answer this question. If I had to pick 3 though, it would be

Any of our Tourism NT (ok, I’m cheating a bit) – We worked with Tourism NT for about four years, and it was an honour to do some pretty incredible campaigns with them. Mix It Up took celebrities to the “Top End” and gave viewers a pathway to experience the NT for themselves. Seven Wonders entered Uluru into a worldwide competition. The one that we’re most proud of is the 3D cinema ad… one of the first in Australia.


Trafalgar Tours, Italy and France – This was one of those dream gigs. Travelling to Italy and France with Australian TV icon, Kerri-Anne Kennerley, just didn’t feel like work. Sure it was long hours, and we had had to get a lot done… and we did get a lot done… but anytime it felt like it was a hard slog, you’d just have to stop and remind yourself of where you were.


The Bunker – After working on shows,  watching shows and helping others make shows, we thought we better make our own show!  The Bunker was born out of our determination to produce our own content and our philosophy of delivering to all channels. The Bunker is essentially a “golf show for non golfers”, enticing people to the golfing lifestyle without the commitment of a club membership. Content was delivered to TV, online and App. 

bunker video 3

And what campaigns do I admire the most? Well I’m a sucker for comedy and the absurd, so all the Old Spice concepts tend to make me laugh. Terry Crews Drum machine!!

old spice video 4

Defence Force Recruiting – Anytime Anywhere campaign is still one of my favourites. It plays to the spirit of adventure, utilising video game effects to appeal to those who love the hyper real. The gamification of the online content means that it becomes a competitive treasure hunt. It’s a very clever way to make the user engage and seek out information.

defence video 5

What are the keys to successful video content  for brands?

Before a camera, pen or microphone is even picked up in anger, a brand needs to be very clear on what they are trying to communicate, who they are trying to communicate to and where they will find that audience. There is a lot of video clutter in the content space at the moment, so a brand’s voice needs to be pinpoint targeted. They also have to trust their audience and have confidence in how the message will be received. Over branding can make an audience switch off immediately.

What is next? What are your predictions for 2016?

I wish I had the definitive answer!! There seems to be new fronts opening up everyday. Socially led campaigns will keep growing, there will be more interactive immersive video, and there will be more opportunity for the audience to purchase goods and services without leaving the video viewing environment. All of this is great for brands as it means higher levels of engagement, and the ability to shift product immediately.

Thermos® appoints FORWARD Agency following pitch

FORWARD Agency today announced its appointment as public relations and influence agency partner for Thermos Pty Ltd, following a competitive pitch.

The appointment will see FORWARD help Thermos® build the profile of all their products including Genuine Thermos Brand, Hydration bottles, FUNtainer™ and Foogo® vacuum insulated beverage bottles and containers. FORWARD will help educate Australians about the superior technology of Thermos®, that keeps hot things hot and cold things cold longer than other containers, especially private label imitations.

Graham Stone, Thermos® Managing Director said: “So many Australians know our name, but we have a job to do to make sure that people know the difference between genuine Thermos® products and imitations. FORWARD presented us with an innovative plan that will combine PR, content and influencer marketing to help us achieve that goal.”

Fergus Kibble, FORWARD Agency Founder and Managing Director said: “We are delighted that Thermos® has chosen FORWARD to help strengthen their brand position in Australia, and we are looking forward to working together on some exciting projects and product innovations in 2016.”

TrueLocal appoints FORWARD Agency to manage PR & Influence

FORWARD Agency today announced its appointment as public relations and influence agency partner for TrueLocal, following a competitive pitch.

The appointment will see FORWARD help TrueLocal build its brand profile and educate Australian small business and consumers about the benefits of using Australia’s largest online local directory.

Ruth Trewhella, TrueLocal Group Manager, said: “The FORWARD team impressed us with their strategic understanding of our category and innovative ideas to help us build relevant and engaging content. We were looking for a partner with solid traditional and digital public relations expertise as well as experience in working with influencers.”

Fergus Kibble, FORWARD Agency Founder and Managing Director said: “We are looking forward to working with TrueLocal and the extended Sensis team to help educate and inspire both businesses and consumers on how they can get more out of TrueLocal. The directories landscape is constantly changing, especially given the rise and rise of mobile apps, so we are pleased to be working with one of the lead innovators.”

Truelocal APP



Kinnerton appoints FORWARD for the launch of MAGNUM Chocolates

FORWARD Agency today announced its appointment as Consumer PR and Influence agency partner for MAGNUM Chocolates, licensed by the world’s largest manufacturer of character confectionery, Kinnerton Confectionery.

The appointment will see FORWARD supporting the launch of Unilever’s MAGNUM ice cream brand into chocolate, in Australia later this year. This coincides with a global launch spanning Germany, France, Portugal, Spain and New Zealand, along with the UK where MAGNUM Chocolates are expected to appear on shelf in select high street stores, including Selfridges and WHSmith, from mid-September, and Tesco from February 2016.

Mark Marriott, Managing Director at Kinnerton said: “FORWARD’s out of the box, creative thinking and omni-channel approach made them a perfect agency partner for us. The team demonstrated clear strategic insights across earned, shared and paid channels, and we really aligned with their approach to PR and influencer marketing.”

Fergus Kibble, FORWARD founder said: “We are really looking forward to launching MAGNUM Chocolates, and helping Kinnerton drive consumer trial and advocacy. There is a lot of “brand love” for MAGNUM ice cream here in Australia, and we want to help MAGNUM Chocolates continue that heritage.”

Magnum Chocolate Block RELEASE copy

FORWARD named Australian Boutique PR Agency of the Year 2015

Thursday 19th March 2015 – FORWARD Agency took home two awards at last nights prestigious CommsCon Awards, including Boutique PR Agency of the Year.

The public relations industry’s night of nights was held at Doltone House Hyde Park, hosted by SBS newscaster and comical genius Lee Lin Chin.

In addition to winning Boutique PR Agency of the Year, the team was also awarded for its work on the launch of Krispy Kreme in Perth, which gained unprecedented nation-wide coverage.

Fergus Kibble, FORWARD’s Founder & Managing Director said, “We are over the moon to have been recognised by our peers at the CommsCon Awards. We really love what we do and we’re passionate about both our work and our client’s brands. At FORWARD we are always looking for ways to push the envelope of what is possible in communications and influence.”

“Having just turned three last month, we are absolutely delighted to receive these two awards, which top off a truly great year for us.”


Mentholatum Appoints FORWARD

FORWARD today announced its appointment as Australian Consumer PR and Influence agency partner for global specialised health and beauty products organisation, Mentholatum. The appointment was made after three PR agencies pitched for the account.

FORWARD will work with the Mentholatum marketing team to plan and implement consumer media, blogger and influencer programs and personal care brands including integrated programs on its brands Alpha Keri and Natural Instinct.

Fiona Scrymgeour, National Marketing Manager Mentholatum said “FORWARD demonstrated clear strategic and creative thinking and some very smart ways to get our product stories to market across earned, shared and paid PR channels.”

Fergus Kibble founder of FORWARD said, “Mentholatum has some innovative new product stories to tell and has the ability to clearly differentiate its products from other mass market brands. We are looking forward to helping them drive consumer and influencer advocacy to help Australian consumers make a better choice in the personal care products they buy.”

For all media enquiries about FORWARD or Mentholatum, please contact Emma Koubayssi at

We’re taking a big step FORWARD

FORWARD Consulting today unveiled a rebrand and new name. The agency is now called FORWARD.

“Since our launch three years ago our mission has been to create impactful branded content and communications for our clients,” said Fergus Kibble, Founder and Managing Director of FORWARD.

“The landscape of communications and influence is constantly evolving and to stay at the forefront we need to always look forward to ensure our approaches and thinking stay relevant. It seemed like a natural evolution for us to change our name to FORWARD, as it fits our mission and philosophy perfectly.”

Coinciding with the name change, Kibble also announced that following a competitive pitch in December 2014, major food marketer Cerebos has appointed FORWARD to handle PR and influence marketing for its brands. With a Gravox campaign being the first key project. FORWARD will work alongside Gravox creative agency, 303Lowe and media agency, Match.

“We were very impressed with the strong strategic and creative approach from the team at FORWARD and their fresh way of thinking,” said Duncan Knight, Marketing Manager Cerebos.

“They clearly understood the direction we are taking the brand and added some strong ideas future campaigns. We are looking forward to working with them.”

In relation to the agency’s 2015 direction and Cerebos appointment Kibble said;

“We will continue to push the envelope to help brands find ways to connect with influencers and engage with consumers. In a multi-channel world, we believe focus, consistency and creativity are the keys to success. We are thrilled to have been appointed by Cerebos and look forward to working with them in 2015 and beyond.”

For all media enquiries about FORWARD or Cerebos, please contact Janina Czado at

FK Pic for Media Release

SunRice Appoints FORWARD as Consumer PR & Influence Partner

FORWARD today announced its appointment as Consumer PR & Influence agency partner for leading Australian food company SunRice.

FORWARD will work collaboratively with SunRice’s marketing team to plan and implement consumer media, blogger and influencer programs across SunRice’s range of products, including everyday rice, health & wellbeing range, and gourmet rice. FORWARD will focus on educating and inspiring Australians about ways to include rice in their meal repertoires

Nathan Low, Head of Marketing and Innovation SunRice said, “FORWARD has a great track record in building brands and demonstrated a deep understanding of the food and nutrition space.  Fergus and his team have come up with some innovative ways for us to connect with the media, key influencers and of course, our consumers.”

Fergus Kibble founder of FORWARD said, “SunRice is driving real category innovation, with some terrific new product launches, and more in the pipeline. We are excited to be working together to help Australians find out more about how to cook with rice and use it creatively in new and interesting ways.”

SunRice’s Corporate Affairs account will continue to be managed by leading rural and regional PR specialist agency, Sauce Communications. Sauce will also continue to partner the SunRice Marketing team in the execution of projects in regional Australia.

To lead the SunRice account, FORWARD recently appointed Emma Koubayssi as Senior Account Manager. Koubayssi is a seasoned communications professional with over a decade of experience gained at leading Australian consultancies; Ogilvy PR and Bang PR, and at Diffusion PR and Kindred Agency in the UK.

Koubayssi said, “It’s an incredible time to be joining the agency as FORWARD continues to grow. The team is awesome, and I was impressed with their experience in influencer and content marketing. Being part of a boutique agency that values big strategic thinking is a win for me, and I’m looking forward to working with some of Australia’s most recognised brands.”