Today we announced a new partnership with Sopexa, one of the world’s leading food marketing and communications agency networks. This partnership will strengthen their presence in Australia and New Zealand. In a reciprocal arrangement, Sopexa will also work with us to deliver global capability and reach for our clients and projects.
Through this partnership FORWARD will work to deliver campaigns for a selection of Sopexa’s global client roster which require local campaign implementation. Meanwhile, Sopexa will also help our clients to grow worldwide thanks to its network of agencies.
Charles Durand, Asia Pacific Director Sopexa said: “We opened a fully owned subsidiary in Sydney 2 years ago. Thanks to the synergy between FORWARD and Sopexa, there is no doubt this partnership will provide our respective clients with new added values and opportunities in Australia, Asia and around the world.”
Fergus Kibble, FORWARD Agency Founder and Managing Director said: “We are proud to partner with the Sopexa Group and represent them in Australia and New Zealand. There is a strong capability and cultural alignment between our agencies, and we are excited to not only be working with them locally, but for the new opportunity we now have to offer our Australian and New Zealand clients access to Sopexa’s global network.”
FORWARD and Sopexa will remain independent agencies and this partnership does not affect their ownership or operating structure.
Sopexa is an international communication agency 100% food, drink, lifestyle with 60 years of experience in these fields. Sopexa is 1 agency covering 24 countries, 250 employees of 31 nationalities, with the capability to work all around the globe. From influencers’ strategies to branding to shopper marketing, Sopexa serves clients from all continents every year. Sopexa ranks 91stin the Holmes Report’s annual top 250 PR agencies ranking.